The fashion and design industry are constantly evolving - but with the introduction of the Digital Product Passport (DPP), transparency is no longer optional, it becomes a legal requirement. In the near future, producers and suppliers will be required to document and share detailed information about their products - from the origin of materials to production methods and environmental impact.

This shift will make it easier to trace a product’s full journey through every phase of the production process. For consumers, it means the ability to make more informed and sustainable choices. For companies, it offers a strategic advantage in markets that increasingly value responsible production. Imagine scanning a jacket and instantly accessing data about where the fabric was made, what chemicals were used, and how it can be recycled once it’s no longer wearable. For businesses, this is a chance to showcase their commitment to sustainability and stand out from the competition.

Preparing for the Digital Product Passport (DPP) 

Implementing the DPP places significant demands on a company’s ability to collect and manage product data. This can be particularly challenging for small and medium-sized enterprises that may lack the necessary infrastructure or resources. Still, investing in a Product Information Management (PIM) system is increasingly essential for staying competitive in a fast-moving market where accurate and up-to-date product information is key to success. 

PIM systems help companies keep product data current and easily accessible. They not only streamline data management but also enhance collaboration across departments by providing a single source of truth. This unified data flow makes tasks like inventory management more efficient ensuring that companies can accurately track stock levels, optimize purchasing decisions, and reduce waste. Moreover, PIM systems can help smaller businesses gain visibility in the market by presenting their product information in a clear, professional, and consistent way - strengthening their overall competitiveness. It’s a significant investment, but one with long-term returns. Dette gør også andre opgaver som lagerstyring lettere, da præcise produktinformationer sikrer, at virksomhederne effektivt kan følge med i deres beholdning, optimere deres indkøb og minimere spild. Desuden kan et PIM-system hjælpe mindre virksomheder med at opnå større synlighed i markedet og dermed styrke deres konkurrenceevne. Det er en kæmpe investering, men med en stor gevinst. 

Sustainability and competitive advantages 

Companies that successfully adapt to the Digital Product Passport (DPP) framework have a valuable opportunity to position themselves as sustainable and responsible. Emphasizing sustainability can be a powerful part of a brand’s marketing strategy and attract customers who prioritize environmental values.

For instance, companies might highlight their use of recyclable packaging as part of their sustainability efforts. This sends a strong message of environmental responsibility - one that resonates with modern consumers and helps boost brand competitiveness. PIM systems support this by allowing businesses to organize and communicate precise product data about such initiatives. This enables companies to highlight sustainable practices effectively in their marketing efforts.

The practical aspects 

To comply with DPP requirements, a reliable PIM system is essential. These systems gather data from various sources and ensure that the information remains current and accessible. This not only helps companies manage their inventory more efficiently but also improves internal workflow across departments.

The Digital Product Passport (DPP) brings both challenges and opportunities to the fashion and design industry in the EU. While it requires investment and changes in how companies operate, it ultimately paves the way for a more transparent and sustainable future for the industry.