Under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), fashion brands must start tracking, structuring, and sharing detailed product data. This is more than a compliance exercise – it’s a chance to lead on transparency, build trust, and drive sustainable innovation.
A new standard for transparency
The Digital Product Passport (DPP) introduces a new industry benchmark, requiring brands to disclose how products are made, their environmental impact, and how they can be repaired, reused, or recycled. Accessible via QR codes or similar carriers, this digital identity follows the product throughout its lifecycle – supporting traceability for all stakeholders.
Fashion and retail businesses must prepare to document fiber content, chemical use, carbon footprint, water consumption, and supply chain data. Certifications and repair instructions will also become mandatory.
Key timeline
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ESPR enforced: July 2024
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Standards finalized: By end of 2025
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Compliance begins: 2027 2027
Waiting for finalized rules means falling behind. Early movers will secure compliance and stand out in a market demanding sustainability.
Why Product Information Management (PIM) matters
Manual data handling won’t scale. A PIM system centralizes and updates all product data, from materials to certifications, aligning teams and automating DPP compliance. It also eliminates data silos and streamlines collaboration across departments.
Get ready now
Preparing for the Digital Product Passport goes beyond collecting extra data – it requires building a solid, scalable data foundation. Brands need systems that can capture, verify, update, and share product information across the entire value chain.
A robust PIM system is key to this process. It ensures your data is not only accurate and up to date, but also ready to be delivered in the format and structure the DPP demands. By investing in the right tools and workflows today, you’ll avoid last-minute scrambles – and be ready to lead with confidence when enforcement begins.
From obligation to opportunity
Yes, the DPP introduces new legal requirements. But it also opens up new opportunities. By sharing detailed and verifiable product data, your company builds trust with customers, regulators, and partners. You also gain the tools to support circular business models – like take-back schemes, resale, and repair.
Electronics brands that prepare now will lead tomorrow. They will not just meet regulation. They will define what transparent and responsible product development looks like.
Read all our posts about the impact of the Digital Product Passport on the fashion and retail industry.
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The Digital Product Passport
Organized by Kruso Ltd
Company Registration Number: 25524365
