The manufacturing industry in the EU is facing a major transformation. With the introduction of the the Digital Product Passport, companies will be required to document and share detailed information about their products. The goal is to unlock new opportunities such as better material utilization, improved production processes, and a stronger focus on environmentally friendly solutions. At the same time, it will make product information more accessible and, in the long run, foster innovation across the entire sector. 

What does this mean for the manufacturing industry? 

In the manufacturing industry, the Digital Product Passport (DPP) requires producers and suppliers to provide more detailed and transparent product information. This includes data about the origin of materials, production methods, and environmental impact. The EU aims to improve how companies communicate and make it easier to track a product’s entire lifecycle.  

This creates a range of opportunities for the industry. For example, companies that manufacture sustainable products can highlight their use of recycled materials and energy-efficient production methods in their marketing. A furniture manufacturer could, for instance, document their use of FSC-certified wood- supported by a Product Information Management (PIM) system. 

Preparing for the Digital Product Passport (DPP)

Implementing the DPP places significant demands on companies’ ability to collect, manage, and share data. This can be especially challenging for small and medium-sized enterprises with limited resources. However, many companies are already taking steps to prepare. One of the most common approaches is investing in systems and processes or handling large volumes of product data - such as Product Information Management (PIM).  

PIM systems offer several key advantages. They help businesses comply with the EU's legal requirements for the Digital Product Passport by ensuring that product data is always accurate, up-to-date, and accessible. In addition, PIM systems can improve inventory management by providing clear overviews of stock levels and optimizing product data. This information is essential for effective communication with both customers and business partners - and by centralizing and categorizing all product data, PIM systems make it much more accessible. 

Can it create opportunities and competitive advantages? 

The Digital Product Passport (DPP) can also serve as a strategic tool to help companies tap into new markets while positioning themselves as more sustainable - both through the DPP itself and with the help of PIM systems. This added value can boost brand image and competitiveness by highlighting environmentally responsible practices. It also opens the door to new market opportunities by attracting sustainability-focused customers and enhancing B2B-marketing, efforts. 

The practical aspects 

Effective PIM systems (Product Information Management) re essential for meeting the DPP requirements in the manufacturing industry. These systems gather data from various sources such as ERP systems ensuring that information remains current and easily accessible.