The EU’s new legislation requires that all furniture sold from 2030 must have a digital product passport. This requirement promotes traceability and transparency, which are essential for a circular economy. Consumers will have access to information about the origin of the furniture, the materials used, and the production processes, allowing them to make environmentally friendly decisions.

Data management and technological solutions
The implementation of the DPP places high demands on furniture manufacturers' ability to collect, manage, and share data. To effectively handle these requirements, Product Information Management (PIM) systems can be a crucial solution. PIM systems help gather data from various sources, including ERP systems and third-party data pools, ensuring that the information is always up-to-date and easily accessible. This also enhances inventory management by providing a clear overview of stock levels and optimizing the supply chain.

Sustainability and competitive advantages
Furniture companies that manage to adapt to the new requirements, the DPP provides an opportunity to position themselves as sustainable and responsible actors. This can enhance the brand's image and increase its competitiveness by highlighting their commitment to environmentally friendly practices. It can also attract customers who prioritize sustainability.

The practical aspects
Effective data management systems are essential for complying with DPP requirements in the furniture industry. These systems help collect data from various sources and ensure that the information is always current and easily accessible. This can also improve inventory management, optimize reordering processes, and reduce waste, contributing to a more efficient and sustainable production.

Example: The Danish Crown Project
In a pilot project, Fritz Hansen and MiCollect collaborated to produce traceable furniture for Danish Crown’s new headquarters in Randers. By utilizing the DPP in the form of a chip placed under the upholstery of the furniture, consumers can scan the products with a mobile phone to access detailed information about the materials used and the production process. This promotes transparency and enables consumers to make informed decisions regarding sustainability. Source: https://www.fritzhansen.com/en/inspiration/projects/danish-crown

The Digital Product Passport represents both a challenge and an opportunity for the furniture industry in the EU. While the transition requires investments and changes in existing processes, it will contribute to a more sustainable and transparent industry in the long run. This can strengthen companies' positions in the market and enhance consumer trust in their products.