The furniture industry is on the brink of major transformation. With new EU regulations requiring that all furniture products carry a Digital Product Passport (DPP), information about materials, production methods, and sustainability will become far more accessible.   

The goal of the Digital Product Passport is to ensure that furniture is produced more responsibly and that its lifecycle is extended through better reuse and repair practices. For companies, this creates an opportunity to highlight their sustainability efforts, while consumers gain greater insight into the origin and quality of the products they buy - making it easier to choose furniture that aligns with both their style and values.  

Data Management and Technology 

To meet these new requirements, furniture manufacturers must be able to collect and share data in a structured and reliable way. This is where Product Information Management (PIM) systems play a crucial role. PIM systems consolidate data from multiple sources, such as inventory systems and other internal databases. This information supports both businesses and consumers - whether for purchasing, managing, or servicing products - and can help optimise production processes. PIM ensures that all product data is accurate, current, and easily accessible, while also providing a clear overview of inventory and availability. 

Sustainability and Competitive Advantages 

Businesses that adapt early to these new requirements have a unique opportunity to position themselves as sustainable and responsible leaders in the market. As interest in eco-conscious products grows across both B2C and B2B markets, offering transparent and sustainable solutions is not just good for the planet - it’s also good for business. By helping customers make informed, eco-friendly choices, companies can both increase customer loyalty and boost product sales. Demonstrating a clear commitment to sustainability strengthens brand reputation and enhances competitiveness.  

For instance, a furniture company that uses recycled materials and practices transparent production can appeal to a growing segment of environmentally aware consumers. These values can significantly influence buying decisions and elevate a brand’s standing in the industry.  

The practical aspects 

To comply with the DPP mandate, effective data management systems are essential. These systems gather and update information from various sources, ensuring it remains accurate and easy to access. This not only helps streamline inventory control and reduce waste but also contributes to more efficient and sustainable production overall.  

Product Information Management (PIM) is seen as one of the key enablers for fulfilling DPP requirements. By implementing a robust PIM system, companies can ensure all relevant data is up to date and accessible for both internal teams and external stakeholders. PIM also shortens time-to-market by streamlining workflows and simplifying how product changes are managed - ultimately saving businesses time and resources in the long run. 

Real-World Example: Danish Crown Project 

In one such initiative, Fritz Hansen partnered with MiCollect to create traceable furniture for Danish Crown’s new headquarters in Randers. A chip embedded beneath the upholstery allows users to scan the furniture with their smartphones and access detailed information about the materials used and how the items were produced. This gives customers a clearer picture of both quality and sustainability - helping them make more informed purchasing decisions and reinforcing the value of transparency in modern design.  

Danish Crown