Sofie Andersen, Author at Det Digitale Produktpas

Sofie Andersen In Sustainability, Teknologi

The first stop on the journey is the battery – remember the passport

From 2027, batteries will be the first product covered by the Digital Product Passport (DPP).

The complex composition of batteries and the explosive growth in demand challenge both supply security and sustainability. Read how DPP can play a crucial role in promoting recycling and ensuring better resource utilization.

Med DPP som nyt krav for batterier er målet at skabe gennemsigtighed, øge genbrug og imødegå forsyningsudfordringer i en hurtigt voksende industri.

The composition and challenges of batteries
Batterier, især lithium-ion-batterier, spiller en stor rolle for moderne teknologi som elbiler og bærbare enheder. De består af materialer som kobolt, litium, nikkel og grafit, som alle kræver omfattende udvinding og forarbejdning. Global demand is expected to increase 14-fold by 2030, threatening to exceed both production capacity and the availability of raw materials.

Supply issues and sustainability
Den stigende efterspørgsel på batterier forværres af udfordringer med at udvinde råstoffer hurtigt nok og på en miljømæssigt forsvarlig måde. Disse materialer er ikke kun dyrebare, men også miljøskadelige at udvinde. Derfor er genbrug en nødvendighed. Uden effektive genanvendelsesstrategier vil klimaet lide under de store affaldsmængder og tabte ressourcer.

DPP’s role in sustainable battery management
Det Digitale Produktpas introduceres som en løsning på mange af disse udfordringer. Med DPP bliver information om batteriers oprindelse, sammensætning og genanvendelsesmuligheder tilgængelig for alle i værdikæden. Det muliggør en bedre ressourcehåndtering og skaber bedre muligheder for genbrug. Med data fra DPP kan virksomheder sikre compliance,reduce waste, and promote a circular economy.

Recycling and future-proofing
Forbrugere og virksomheder har længe været opfordret til at aflevere brugte batterier til genbrug. Med DPP bliver det endnu mere effektivt, da hvert batteri vil have detaljerede oplysninger om dets sammensætning og genanvendelsespotentiale. På sigt vil det sikre bedre forsyningssikkerhed og reducere afhængigheden af minedrift som led i supplybenefiting both the environment and the economy.

Batteries mark the beginning of the journey toward implementing the Digital Product Passport. By promoting transparency, recycling, and sustainability, DPP will be an essential tool for addressing the growing challenges in the battery industry and contributing to a greener future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Manufacturing/Production, Teknologi

How the Digital Product Passport Can Benefit You in Product Development

Use data to improve products and satisfy customers

The Digital Product Passport (DPP) is more than a legal requirement—it’s a valuable resource for product developersaiming to create better products and happier customers. DPP enables the collection and structuring of detailed product information, offering insights into how customers interact with products. While DPP does not directly analyze customer behavior, it provides the necessary data to help product developers meet customer needs and improve their overall experience.

The Digital Product Passport gives product developers access to valuable data and insights to create products that meet customer needs and enhance satisfaction.

Understand What Customers Need
En af de største fordele ved DPP er produktudvikleres mulighed for at analysere, hvilke dele af produktinformationen kunderne fokuserer på.

Hvis tekniske specifikationer eller vejledninger ofte bliver besøgt, tyder det på, at det indhold er særligt vigtigt for kunderne. Den viden kan hjælpe produktudviklere med at forstå kundernes anvendelsesmønstre og identificere områder, hvor produktet kan tilpasses eller forbedres. Når produkter opfylder kundernes forventninger, bliver de gladere – og gladere kunder vender oftere tilbage.

Use Feedback to Strengthen Your Products
Kundefeedback er en afgørende kilde til at forstå, hvad der fungerer, og hvad der kan forbedres. Gennem DPP kan produktudviklere få struktureret adgang til feedback og analysere, hvor der er behov for justeringer. Positiv feedback på specifik produktinformation kan vise, hvad der tiltaler kunderne, mens gentagne spørgsmål eller problemer kan indikere, hvor der er brug for mere klarhed eller ændringer i designet.

Reduce the Need for After-Sales Support
Support inquiries also provide unique insights into where product information or the product itself can be improved. If many customers contact support about the same issues, it may indicate areas that need optimization. By leveraging data from DPP, product developers can make changes that reduce the need for after-sales support while ensuring a smoother customer experience.

How Does Technology Play a Role?
Technological solutions such as like PIM systems (Product Information Management) play a central role in collecting, structuring, and analyzing data from DPP. These systems enable product developers to efficiently manage large volumes of data and prioritize efforts where they will have the greatest impact. Technology also ensures that product information is accessible and up-to-date, enhancing the product’s value and the customer experience.

The Digital Product Passport is an invaluable tool for product developers who want to understand customer needs and create products that meet or exceed expectations. By using data from DPP, you can reduce support needs, improve products, and create happier customers who are more likely to return. Start implementing DPP now to prepare your product development for the future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Teknologi

Is the Digital Product Passport Worth Starting on Already?

Spoiler Alert: The answer is yes!

The Digital Product Passport (DPP) is soon to become a central part of future product responsibility and sustainability requirements. But should your company start preparing now? The answer is a clear yes. By addressing DPP and your digital supply chain today, you can not only meet upcoming requirements but also unlock a range of benefits that enhance your company’s efficiency, transparency, and competitiveness.

The Digital Product Passport isn’t just a regulatory necessity—it’s an opportunity to optimize your supply chain, strengthen your tech architecture, and future-proof your business.

Understand Your Data and Your Suppliers
A successful DPP implementation requires a comprehensive understanding of your digital supply chainStart by asking the critical questions: What data do you already have, and what’s missing? How do you source data from suppliers, and how do you ensure its validity? By analyzing your data needs, you can begin building the infrastructure necessary to collect, share, and verify product information across the entire value chain.

Build a Robust Technological Foundation
DPP demands an IT architecture capable of handling vast amounts of data and distributing it effectively. A PIM-løsning (Product Information Management) være et værdifuldt værktøj. PIM gør det muligt at centralisere og administrere produktdata og understøtter samtidig en composable arkitektur, der gør det lettere at tilpasse systemer og processer til fremtidige krav.

Overvej også integration med digital twinswhich provide a visual and data-driven representation of your products, enabling better recycling and lifecycle management.

Suggested Practical Steps for DPP Implementation:

Analysis: Identify existing data and gaps.
Supplier Engagement: Establish clear points of contact with suppliers and partners like GS1.
Technology: Implement or upgrade IT systems, including PIM and integration solutions.
Strategy: Define a plan for how data is distributed and which processes need to be supported.
Testing: Begin with pilot projects to ensure data and systems perform as intended.

Benefits of Starting Early
Ved at begynde nu kan du undgå stressede implementeringsprocesser og samtidig drage fordel af de mange muligheder DPP byder på. Forbedret datahåndtering kan føre til mere effektive arbejdsgange og styrket samarbejde med leverandører. Desuden kan en tidlig adoption af DPP hjælpe dig med at positionere din virksomhed som en bæredygtig frontløber, hvilket kan tiltrække både kunder og investorer.

The Digital Product Passport is much more than a legal requirement—it’s a chance to future-proof your business. By analyzing your data, optimizing your tech architecture, and collaborating with suppliers, you can not only meet upcoming requirements but also enhance your company’s efficiency and sustainability. Don’t wait for the demands to knock on your door—start today and take the lead in mastering your digital supply chain.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Marketing

Det Digitale Produktpas og fremtidens e-commerce

The future of e-commerce meets the Digital Product Passport

Det Digitale Produktpas (DPP) vil transformere e-commerce ved at introducere nye standarder for gennemsigtighed og bæredygtighed. Med krav om detaljeret produktdata og sporbarhed åbnes der op for nye muligheder og udfordringer. Derfor skal e-handelsvirksomheder skal forberede sig på en fremtid, hvor ansvarlighed og transparens bliver afgørende konkurrenceparametre.

The Digital Product Passport is poised to change the rules of the game in e-commerce. From increased transparency to new data management demands, DPP will revolutionize how we shop online.

Transparency as a core value
With DPP, product data becomes a key asset in e-commerce. Consumers will be able to scan a QR-code eller bruge en digital platform for at få indsigt i et produkts oprindelse, produktionsmetoder og genanvendelsesmuligheder. Det skaber en hidtil helt uset gennemsigtighed, som kan opbygge tillid mellem forbrugere og virksomheder. For e-handelsplatforme betyder det, at man skal kunne integrere de data direkte i produktbeskrivelser og præsentere dem på en brugervenlig måde. De virksomheder, der kan imødekomme forbrugernes krav om information, vil stå stærkest i konkurrencen.

New Demands on Data Management and Technology
DPP requires e-commerce businesses to manage vast amounts of product data efficiently and securely. This necessitates integrating systems like PIM (Product Information Management) and advanced data management solutions. Additionally, businesses must collect and verify data from their supply chains. Den store og nødvendige digitale transformation vil kræve investeringer, men også åbne dørene for nye technological solutionsthat can optimize logistics, marketing, and customer experience.

A Challenge to Greenwashing
DPP will make it harder for businesses to hide behind vague sustainability claims. The detailed product data requirements mean all claims must be substantiated. For e-commerce companies, this presents both a challenge and an opportunity. Businesses that can prove their sustainability efforts will gain a competitive edge, while those that fail to meet the standards risk losing consumer trust.

Potential for New Business Models
DPP could drive innovation in e-commerce by enabling new business models based on the circular economy. For instance, platforms could leverage product data to offer services such as repair, recycling, or leasing. This not only creates new revenue streams but also strengthens a company's sustainability profile and attracts environmentally conscious consumers.

The Digital Product Passport will revolutionize e-commerce by introducing transparency, accountability, and new technological opportunities. While implementing DPP requires significant effort, it can prepare e-commerce businesses for a future where sustainability and transparency are unavoidable competitive factors.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Sustainability, Marketing

How Does the Digital Product Passport Address Greenwashing?

Can the Digital Product Passport Put an End to Greenwashing?

Greenwashing is an increasing challenge in a world where consumers and businesses are demanding greater sustainability. The Digital Product Passport (DPP) offers a solution by ensuring that sustainability claims are backed by verifiable data. This article explains how DPP promotes transparency and credibility in the market while helping businesses avoid greenwashing.

Greenwashing undermines consumer trust and harms the environment. With the Digital Product Passport, companies can ensure transparency and documentation that reinforce the credibility of their sustainability claims.

What Is Greenwashing, and Why Is It a Problem?

Greenwashing occurs when companies exaggerate or misrepresent the sustainability of their products or processes. sustainabilityThis can manifest as vague environmental claims, a lack of documentation, or outright misleading information. The problem with greenwashing is twofold:

it erodes consumer trust and hinders genuine sustainable development by rewarding companies that fail to make real efforts toward a green transition.
For consumers and regulators, it is becoming increasingly difficult to discern which claims are accurate. This is where DPP plays a crucial role by requiring documentation of a product’s environmental impact and ensuring that this information is accessible and verifiable.

How Can DPP Prevent Greenwashing?

The Digital Product Passport acts as a transparency tool by consolidating all relevant information about a product’s lifecycle, from raw materials to recycling. This includes data on material origins, production carbon footprints, and recycling potential.

By implementing DPP, companies can document their sustainability efforts with concrete data, making it difficult to exaggerate or manipulate environmental claims. This allows consumers to make informed decisions based on factual and verifiable information rather than relying on marketing messages. solely.

DPP also promotes the standardization of sustainability data, making it easier for regulators to verify that companies comply with regulations. This standardization reduces the risk of manipulation and makes greenwashing far less appealing for companies.

DPP as a Competitive Advantage for Honest Companies

For companies genuinely committed to sustainability, DPP can serve as a strategic advantage. With transparent and reliable data, these companies can stand out from competitors that attempt to obscure their lack of green initiatives with superficial claims. Furthermore, DPP can be used in the ESG-report.

A product with DPP can showcase its environmental footprint throughout its lifecycle, strengthening consumer trust. Additionally, it helps meet the growing demands of investors and partners seeking evidence of sustainability practices.

The Role of Consumers in Combating Greenwashing

DPP also empowers consumers to participate in the fight against greenwashing. When consumers have access to verifiable data through the passport, they can make better-informed decisions and choose products from companies that genuinely fulfill their sustainability claims.

This creates a positive feedback loop where companies are motivated to pursue meaningful sustainability goals to gain competitive advantages and maintain their market positions.

The Digital Product Passport is a powerful solution to greenwashing. By requiring verifiable data about product sustainability, DPP fosters transparency, strengthens consumer trust, and promotes genuine green transitions. This makes it an essential tool for both businesses and consumers who aim to contribute to a more sustainable future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Teknologi

Single Source of Truth and the Digital Product Passport

SSOT and DPP: A Powerful Combination for Data Quality and Traceability

Single Source of Truth (SSOT) is a strategy that ensures businesses operate from one reliable data source. When it comes to the Digital Product Passport (DPP), SSOT is essential for delivering accurate, consistent, and verifiable data across the entire value chain. This article explores how SSOT enhances the work with DPP and why this approach is indispensable for companies aiming to promote transparency and compliance.

Single Source of Truth (SSOT) lays the foundation for precise data management in connection with DPP. How can this strategy support better compliance and create transparency?

What Is SSOT, and Why Is It Important?

SSOT, or Single Source of Truth, refers to the strategy of centralizing a company's data in one platform or system that serves as the sole authoritative source of information. This approach ensures that all data is accurate, up-to-date, and consistent across departments and partners.

For companies working with DPP, SSOT is essential for documenting a product's complete lifecycle, from raw materials to recycling. It is not just a technical solution but a strategic approach that builds trust and reduces the risk of errors. Without SSOT, companies may face conflicting data, leading to compliance issues and unnecessary costs.

How Does SSOT Support DPP?

The Digital Product Passport requires companies to provide precise and verifiable data, accessible to relevant stakeholders. SSOT addresses this need by enabling efficient tracking, collection, and sharing of data.

By having a centralized data source, the risk of inconsistent information is eliminated, ensuring that both internal and external parties can rely on shared data. SSOT also simplifies the process of meeting DPP requirements by streamlining data collection and reporting. For instance, data on production, materials, and environmental impact can be quickly extracted and validated when consolidated in one place.

This level of data consistency not only strengthens a company’s internal processes but also contributes to a more sustainable and transparent value chain, where all actors work from the same baseline.

SSOT as a Strategic upgrade

The implementation of SSOT is not just about technology; it is also about fostering a culture that views data as a strategic asset.

SSOT can act as a catalyst for greater focus on data-driven decision-making, where businesses leverage their data to optimize processes, reduce costs, and enhance collaboration with value chain partners. At the same time, this approach supports sustainability initiatives, as better data provides deeper insights into how resources are used and can be reused.

By combining SSOT with digital tools like blockchain and PIMsystems, businesses can build an even more robust data foundation. This not only ensures compliance with DPP requirements but also positions companies as trustworthy and responsible market players.

Single Source of Truth (SSOT) is a key component in working with the Digital Product Passport. By ensuring accurate and verifiable data, SSOT strengthens both compliance and transparency within the value chain. The strategy enables companies to meet DPP requirements while building a stronger internal structure and promoting sustainability.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Marketing

Sådan vil det Digitale Produktpas ændre fremtiden for e-commerce

En ny æra for e-commerce med det Digitale Produktpas (DPP)

DPP repræsenterer en milepæl inden for e-commerce. Som en del af EU’s grønne omstilling bringer DPP gennemsigtighed, cirkulær økonomi og bæredygtighed i fokus. Men hvad betyder det for fremtiden for digitale handelsplatforme?

E-commerce: Gennemsigtighed, digitalisering og bæredygtighed går hånd i hånd, og virksomheder skal tilpasse sig for at møde fremtidens krav og muligheder.

Sådan vil det Digitale Produktpas ændre fremtiden for e-commerce

Hos Kruso har vi arbejdet med en bred vifte af e-commerce løsninger for virksomheder internationalt. Med den forestående indførelse af det Digitale Produktpas kan vi se frem mod et paradigmeskifte i, hvordan e-commerce bliver drevet og oplevet. Det Digitale Produktpas, som en del af EU’s grønne omstilling, bliver ikke kun en teknisk og gennemsigtighedsforpligtelse, men også en strategisk fordel for virksomheder, hvis fordelene ved det Digitale Produktpas gribes.

Hvad er Det Digitale Produktpas?

Det Digitale Produktpas er en EU-regulering, der kræver, at alle fysiske produkter på markedet skal have en unik digital identitet. Denne identitet vil inkludere oplysninger om produktets materialer, produktion, bæredygtighedsprofil og reparationsmuligheder. Formålet er at skabe gennemsigtighed og fremme cirkulær økonomi ved at gøre det lettere for både virksomheder og forbrugere at træffe bæredygtige valg, på baggrund af fuld transparens.

Helt konkret vil passet sandsynligvis blive implementeret via QR codes, som giver adgang til den nødvendige data. Ikke alt er fastlagt endnu, men dataene vil blandt andet omfatte produktets grundlæggende oplysninger, materialer, komponenter, produktets miljøpåvirkning og cirkulære egenskaber såsom reparationsmuligheder, genanvendelighed og holdbarhed. Derudover vil det inkludere information om forsyningskæden, sporbarhed og sociale forhold i produktionen. Disse data skal sikre gennemsigtighed og støtte virksomheder og forbrugere i at træffe bæredygtige valg.

Lyder det omfattende? Så overvej, at det ikke blot en udfording, men en strategisk mulighed for e-commerce.

Øget krav til digitalisering og gennemsigtighed

Indførelsen af det Digitale Produktpas vil kræve investeringer i digitale systemer som PIM (Product Information Management) og DAM (Digital Asset Management), hvis det ikke allerede er implementeret. Disse systemer kan håndtere og præsentere de mange nye produktdata, og bliver essentielle for at sikre konsistens og overholdelse af de kommende lovkrav.

Hvordan vil det ændre e-commerce?

E-commerce virksomheder vil være nødt til at opgradere deres teknologiske infrastruktur for at kunne håndtere de nye krav. Dette inkluderer investeringer i integrationer, dataanalyse og visualisering af produktinformation. Disse investeringer giver dog også virksomheder en række fordele. Opgraderede systemer effektiviserer processer og gør det nemmere at håndtere store mængder produktdata på tværs af platforme, hvilket reducerer manuelle fejl og sparer tid. Derudover muliggør de avancerede dataanalyseteknologier en dybere indsigt i kundeadfærd og produktpræferencer, hvilket kan hjælpe med at tilpasse både markedsføring og produktudbud mere præcist. Visualisering af produktinformation kan desuden styrke kommunikationen af bæredygtighedsdata, hvilket forbedrer virksomhedens brand og tilliden blandt kunderne. Samlet set bliver teknologiske opgraderinger ikke kun en nødvendighed, men også en mulighed for at opnå konkurrencefordele og styrke virksomhedens position på markedet.

1. Forbedret brugeroplevelse
Det Digitale Produktpas vil skabe en mere informativ og personaliseret købsoplevelse. Kunder vil kunne vælge produkter baseret på kriterier som bæredygtighed og reparationsvenlighed, hvilket øger kundetilfredsheden og potentielt reducerer antallet af returneringer.

2. Bæredygtighed som konkurrenceparameter
Virksomheder, der kan demonstrere bæredygtighed gennem produktpasset, vil stå stærkere på et marked, der i højere grad efterspørger bæredygtige produkter. Passet vil også gøre det muligt at markedsføre produkter med konkrete data og visualiseringer, der taler direkte til forbrugerens værdier.

3. Datadrevet indsigt
Den data, som produktpasset genererer, kan bruges strategisk til at optimere produktion, forsyningskæder og markedsføring. For eksempel kan virksomheder analysere, hvilke bæredygtighedsfaktorer kunder prioriterer, og tilpasse deres produktportefølje derefter.

Klar til fremtiden?

Det Digitale Produktpas er ikke blot en regulering, men en mulighed for at gentænke e-commerce redskaberne. Virksomheder, der tidligt investerer i de rette teknologier og tilpasser deres strategier, vil have en konkurrencemæssig fordel og være velforberedte, når det Digitale Produktpas er fuldt udrullet i 2030.

Virksomheder, der investerer tidligt i de rette teknologier, vil ikke blot sikre compliance, men også styrke deres position i et bæredygtigt og gennemsigtigt marked.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce

DPP and Compliance: What You Need to Know

Understanding DPP and Compliance

The Digital Product Passport (DPP) introduces new requirements to ensure transparency and traceability across the value chain. Compliance plays a critical role in this process by guaranteeing that businesses adhere to essential regulations. This article explores the concept of compliance, its support for DPP, and how companies can prepare for these upcoming changes.

Compliance is the foundation for meeting the requirements of the Digital Product Passport. But what does it entail, and how can businesses ensure they align with the new regulations?

What Is Compliance?

Compliance involves ensuring that companies adhere to applicable laws, standards, and regulations relevant to their operations. It requires a structured approach to meet both national and international requirements. Regarding DPP, compliance necessitates documenting everything from production and materials to distribution and recycling. This demands precise processes and reliable data that can be verified by authorities and business partners alike.

Why Is Compliance Important for DPP?

DPP aims to promote transparency and sustainability. To meet its requirements, companies must collect, structure, and share data detailing a product's entire lifecycle. This includes aspects like the origin of materials, manufacturing processes, transport, and recycling. Compliance ensures that this information is not only accessible but also accurate and dependable. Without a clear compliance strategy, businesses risk fines, eroded trust, and challenges in bringing their products to market.

Compliance as a Structural Process

Compliance is about more than meeting standards—it's about fostering an internal culture that integrates adherence into everyday business operations. Leadership plays a vital role in implementing clear policies and procedures that address DPP requirements. This includes regular employee training, updating internal guidelines, and continuously evaluating how the company handles its compliance obligations.

Integrating compliance as a core process means involving the entire organization. From procurement to production and sales, every department must recognize its role in maintaining compliance. A robust internal structure reduces the risk of errors and creates a cohesive, transparent approach to DPP.

How Can Businesses Prepare?

To prepare for DPP, businesses should start by reviewing their current systems and processes to identify areas needing improvement. The next step is developing a compliance plan that outlines responsibilities, timelines, and goals for implementation. Finally, companies must ensure that all employees and relevant partners are informed about the new requirements and trained to comply with them.

Compliance is a critical component of fulfilling the requirements for the Digital Product Passport. By establishing strong internal structures and clear processes, businesses can ensure they meet EU regulations. This not only aids in building a more transparent and accountable value chain but also aligns all stakeholders toward shared sustainability goals.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Teknologi

Technology – The Key to Success with the Digital Product Passport

The Fundamental Role of Technology in the Digital Product Passport

The Digital Product Passport (DPP) is a milestone in the EU's ambition to promote sustainability and transparency in products and value chains. However, for it to succeed, technology plays a central role. From data management to traceability and automation – technology is indispensable for the success of DPP.

DPP requires advanced digital solutions to achieve transparency, regulatory compliance, and sustainability. Here, we explore the indispensable role of technology.

Data Management: The Foundation of DPP

DPP relies on an immense amount of data that must be managed and shared among stakeholders throughout the value chain. Technological systems like PIM (Product Information Management) are essential to ensure that product data is accurate, up-to-date, and accessible. Without efficient data management, businesses risk overlooking critical requirements and losing track of their products and related data.

Traceability: From roduction to recycling

Traceability is one of the cornerstones of the Digital Product Passport (DPP) and a crucial factor in ensuring transparency throughout a product’s lifecycle. It involves documenting and tracking every step of a product’s journey – from the raw materials used in production to the hands of consumers and further into recycling or proper disposal in a circular economy.

Digital solutions are indispensable for realizing this traceability.

Blockchain technology for instance, can create an immutable digital log where all relevant information about the product, such as materials, production, and transport, is accessible and verifiable. This technology provides unprecedented security and transparency, which cannot be manipulated.

IoT devices (Internet of Things) also play a central role. By integrating sensors and data collection into products, companies can monitor and record the product's location, usage, and condition. This is particularly useful for ensuring that the products meet maintenance and recycling requirements, thereby extending their lifespan and minimizing waste.

Cloud solutions enable the storage and sharing of these vast amounts of data across stakeholders in the value chain. From suppliers to consumers and onward to recycling facilities, all parties can access the necessary information, facilitating collaboration and compliance.

Denne sporbarhed styrker ikke kun virksomhedernes interne processer, men opbygger også forbrugernes tillid. Når forbrugere har adgang til detaljer om et produkts oprindelse, materialer og bæredygtighed, kan de træffe mere informerede og ansvarlige valg. Samtidig gør det muligt for virksomheder at dokumentere deres bæredygtige praksisser og opnå en stærkere markedsposition i en tid, hvor gennemsigtighed og ansvarlighed er afgørende konkurrenceparametre.

Automation: Reducing Errors and Resource Demands

Automatiserede processer er nøglen til at gøre DPP implementerbart på stor skala. Teknologi kan hjælpe virksomheder med at opdatere data, sikre compliance og generere rapporter med minimal manuel indsats. Dette reducerer ikke kun risikoen for fejl, men frigiver også ressourcer til strategiske initiativer.

Future-Proof Infrastructure: Scalability and Security

For at være klar til DPP skal virksomheder investere i en fleksibel og skalerbar digital infrastruktur. Det indebærer integration af eksisterende systemer med nye teknologier, der kan håndtere fremtidige krav. Samtidig er datasikkerhed afgørende for at beskytte følsomme oplysninger og undgå datalæk.

Technology is the backbone of implementing the Digital Product Passport. From data management to traceability and automation, technology ensures that businesses can meet the requirements while reaping the benefits of increased transparency and sustainability. By investing in the right digital solutions, companies can prepare themselves for DPP.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Manufacturing/Production

The Digital Product Pass Ports role in the complexity of the value chain

The Digital Product Passport (DPP) is set to revolutionize value chains while challenging their structure.

From upstream activities like raw material sourcing to downstream processes such as distribution and recycling, DPP demands transparency and precision at every step.

How does DPP affect value chain complexity? From raw materials to recycling, DPP reshapes global supply chains.

DPP: Adding a new layer to value chains
Værdikæder er allerede komplekse systemer. De forbinder råvareleverandører, producenter, logistikpartnere og forbrugere. Men nu tilføjer DPP et ekstra lag af kompleksitet ved at kræve, at alle relevante data for hvert trin gøres tilgængelige.

Den øgede gennemsigtighed kræver, at virksomheder etablerer nye standarder for datadeling og information management. For eksempel vil råmaterialer i upstream-delen af værdikæden skulle spores fra deres oprindelse. Det indebærer at sikre, at materialer som kobolt eller nikkel er udvundet under ansvarlige forhold, og at disse data er pålidelige nok til at blive delt.

Upstream activities: Traceability from the source
Upstream-processer, som omfatter alt fra råvareudvinding til primær produktion, bliver også markant påvirket af DPP. Kravet om at dokumentere materialernes oprindelse og bæredygtighed betyder, at virksomheder skal etablere tættere samarbejde med leverandører.

Desuden kan teknologi som blockchain spille en nøglerolle i at sikre, at dataene forbliver sikre og tilgængelige gennem hele værdikæden. Det kan skabe en konkurrencefordel for virksomheder, der hurtigt tilpasser sig de nye krav. Desværre kan det også medføre betydelige udfordringer for mindre aktører, der mangler ressourcer til at implementere nye og avancerede systemer.

Downstream activities: From distribution to recycling
Downstream-delen af værdikæden – fra færdige produkter til forbrugere og genanvendelse – er lige så påvirket. Forbrugerne får adgang til DPP-data, der gør det muligt at træffe mere informerede beslutninger baseret på produkters miljømæssige fodaftryk.

Desuden giver DPP virksomheder mulighed for at fremme cirkulær økonomi, hvor genanvendelse og genbrug bliver integreret i deres arbejde. For eksempel kan information i et produktpas hjælpe med at identificere komponenter, der kan genanvendes effektivt, og dermed minimere affald.

Therefore it's importent as a company, to have control over all information.

A test for supply chains
DPP raises the bar for supply chain requirements. Demands for traceability and transparency mean many businesses must rethink their existing systems and processes. At the same time, it unlocks opportunities for innovation, especially for those who adapt quickly to meet these demands.

The Digital Product Passport (DPP) increases value chain complexity while unlocking immense opportunities. By covering both upstream and downstream processes, DPP helps create more transparent, sustainable, and efficient supply chains that are ready for the future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Teknologi

How PIM helps your business prepare for DPP

PIM: Your key to efficient data management and preparation for DPP

Product Information Management (PIM) is an essential technology for companies preparing for the Digital Product Passport (DPP). While DPP is already a reality for some sectors, others still have some time to get ready before its full rollout, expected to be completed in 2030. Early implementation of PIM can simplify the transition and ensure a smoother and more effective process when the requirements come into effect.

Efficient Data Management with PIM: Ready for DPP and the Future

What is PIM, and why is it crucial for DPP?
PIM – eller Product Information Management er en teknologi, der centraliserer og strukturerer produktdata, så de bliver let tilgængelige og præcise. Dette er afgørende for DPP, som kræver detaljeret dokumentation om alt fra materialernes oprindelse til produkternes genanvendelighed og miljøpåvirkning.

For industries like electronics. and batteries, where DPP compliance is imminent, PIM is critical to meeting the requirements. For other sectors, such as textiles and furnitureswhere DPP is being introduced gradually, there is still time to prepare. Starting early with a PIM system ensures a smoother transition and avoids last-minute costs and complications.

How does PIM streamline data management?
PIM centralizes all product information in one place, ensuring consistency across systems and channels. This includes data on materials, manufacturing methods, certifications, and sustainability aspects.

By integrating PIM with other systems like ERP (Enterprise Resource Planning) and e-commerce platforms, companies can update data in real time. This capability allows for quick adjustments to regulatory changes and prevents errors in product data that could result in compliance issues.

The benefits of starting early
Although some companies have time before DPP becomes mandatory for their sector, starting now has clear advantages. PIM helps identify data gaps and optimize information flow within the organization. Early preparation avoids costly and stressful last-minute implementations when DPP requirements come into force.

Early implementation also allows companies to build expertise and strengthen collaboration with suppliers, who must also provide the necessary data. This means that when DPP is fully rolled out, your business will already be ahead of the curve.

How does PIM help with compliance and sustainability?
EU's focus on sustainability and the circular economy imposes strict requirements for supply chain transparency. PIM systems can document and share data on the environmental impact and lifecycle of products.

Using PIM, companies can easily generate the reports and certifications needed to meet DPP standards. This not only ensures compliance but also provides a valuable platform for communicating responsibility and sustainability to customers and partners.

Innovation and future-proofing with PIM
Beyond facilitating the transition to DPP, PIM can also drive innovation. With full control over product data, companies can identify opportunities to improve design and materials, making them more sustainable and durable.

At the same time, PIM enables quick responses to changes in regulations and market demands, ensuring the flexibility increasingly necessary in a globalized and regulated world.

Selvom nogle brancher stadig har lidt tid, inden det Digitale Produktpas bliver obligatorisk, er der klare fordele ved at starte tidligt med PIM. PIM-systemer sikrer en effektiv og præcis håndtering af produktdata, der letter overgangen til DPP og skaber en stærk platform for fremtidig vækst. Ved at investere i PIM nu kan din virksomhed være klar til at navigere i kravene til transparens og bæredygtighed og samtidig styrke sin position på markedet.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Sustainability

The Journey Toward the Digital Product Passport (DPP)

Hvordan det Digitale Produktpas er blevet udviklet som en del af EU’s bæredygtighedsstrategi, og hvordan det vil forme fremtidens produktion og forbrug.

The Digital Product Passport is a new cornerstone in the EU’s vision for a more sustainable future. Emerging from the European Green Deal, the DPP aims to make products more transparent and sustainable. In this article, we explore the background, implementation, and potential impact of the DPP on businesses and consumers.

How the DPP has been developed as part of the EU’s sustainability strategy and how it will shape the future of production and consumption.

The Political Foundation of DPP

The Digital Product Passport is part of the EU’s efforts to reduce waste, enhance resource efficiency, and promote sustainable production. This vision is rooted in the European Green Deal, which aims to: • Reduce CO2 emissions. • Strengthen the EU’s resource independence. • Establish a global standard for sustainability.

The DPP is being developed under the framework of the Ecodesign for Sustainable Products Regulation (ESPR), adopted in March 2022. This regulation sets legally binding standards for sustainability.

Who Is Affected by DPP?

Initially, sectors like batteries, fashion, and electronics will be required to adopt the DPP. Over time, all EU member states will align, likely affecting companies outside the EU that export to its markets. This creates a global incentive for sustainability across the entire value chain.

Why Does DPP Matter?

The DPP provides significant benefits for both consumers and businesses:

• For businesses: Greater control over supply chains and the ability to optimize product lifecycles. Additionally, it simplifies the documentation of sustainable initiatives.
• For consumers: Better insights into product origins, value chains, and environmental footprints.

Through QR codes users can quickly scan and access details about material composition, repair options, and proper disposal methods.

Timeline of DPP Implementation

The introduction of the DPP follows a phased approach to ensure effective implementation:

2024: Initial rollout in sectors like batteries, textiles and electronics..
2026: Mandatory use of DPP in these sectors to promote traceability and recyclability.
2030: Expansion to most industrial sectors, excluding food and pharmaceuticals.

The Digital Product Passport is more than a technological solution—it’s a tool to strengthen accountability in production and consumption. With a focus on transparency and sustainability, the DPP will transform the way we design and use products. Companies that act proactively have the opportunity to lead this transformative journey toward a greener future.

Do you want to know more about the Digital Product Passport or do you need assistance?

Sofie Andersen In Sustainability, E-commerce

Understanding ESG, CSRD, ESR, CSR and the Digital Produc Passport: How do they connect?

With terms like ESG, CSRD, ESR, DPP, and CSR, the sustainability landscape can be confusing. What do they mean, and how do they connect?

This article unpacks each term, exploring how they relate to the Digital Product Passport (DPP) and whether they are regulated or voluntary. We also explore how DPP can incorporate these concepts, creating transparency and promoting sustainability across the product lifecycle.

Sustainability terms and the Digital Product Passport

ESG: Environmental, Social and Governance

ESG represents Environmental, Social, and Governance factors, covering a company’s commitments to environmental responsibility, social considerations, and governance practices. ESG is not legally mandated but is widely reported by companies seeking sustainable investments and trust from consumers and investors. ESG can be integrated into the DPP to ensure transparency and support responsible supply chains through detailed product information on environmental and social practices.

CSRD: Corporate Sustainability Reporting Directive

The CSRD (Corporate Sustainability Reporting Directive) is an EU regulation effective for many companies from 2024, requiring detailed sustainability and ESG reporting to ensure transparency and standardization. Unlike ESG, CSRD is mandatory for larger EU-based companies and those with significant EU presence. DPP can incorporate CSRD data, providing documentation on product sustainability to meet EU requirements for traceability and transparency.

ESR: Environmental and Social Responsibility

Environmental and Social Responsibility (ESR) emphasizes companies’ obligations to consider environmental and social impacts. ESR overlaps with ESG and CSR but is often applied in industries directly impacting the environment, such as manufacturing and transport. ESR is typically voluntary but may be regulated in certain sectors. By incorporating ESR data, DPP can display responsible practices throughout the product lifecycle, covering production, usage, and recycling.

CSR: Corporate Social Responsibility

Corporate Social Responsibility (CSR) refers to a company’s voluntary commitment to social responsibility. Often exceeding regulatory requirements, CSR initiatives highlight a company’s dedication to sustainable and socially beneficial practices. Though voluntary, companies can document CSR efforts within DPP to showcase their commitment to responsible production, providing a platform for CSR communication and boosting consumer awareness.

DPP: The Digital Product Passport

The Digital Product Passport (DPP) is an EU-driven digital solution to increase transparency by consolidating data on product origin, materials, and environmental impact. DPP is partially mandated in Europe and will soon be required in sectors like electronics, batteries, and textiles. DPP can integrate elements from ESG, CSRD, and ESR to provide holistic product information that fosters sustainability and responsible consumption.

Each of these concepts—ESG, CSRD, ESR, DPP, and CSR—contributes to sustainability and transparency in unique ways. While some are regulatory and others voluntary, all can be integrated into DPP. As a consolidated platform, DPP allows companies and consumers to access detailed sustainability and responsibility data, making it a vital tool for promoting transparency and accountability across the product lifecycle.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Sustainability, Teknologi

QR codes and NFC technology as part of the Digital Product Passport (DPP)

How can QR codes and NFC technology make product transparency more accessible and effective?

With the Digital Product Passport (DPP), these technologies make product information easily accessible and support sustainable choices. Here, we take a closer look at what QR codes and NFC are and how they strengthen the purpose of the DPP.

QR codes and NFC are central technologies in the DPP’s work for transparency and traceability. Read here about how they work and why they are becoming essential tools for both consumers and businesses.

What are QR codes and NFC technology?
QR codes (Quick Response codes) are two-dimensional barcodes that can be scanned with a smartphone or scanner. They act as a digital key, quickly directing the user to online information. When a QR code is scanned, a webpage or app with detailed product data opens automatically. NFC technology (Near Field Communication) uses short-range radio waves to transfer data between two devices when they are in close proximity. NFC chips can be embedded in or on products, and by holding a smartphone near the chip, the user gains access to the same type of information as with QR codes—without the need to scan. Both technologies are easy to use and require minimal technical knowledge, making them accessible to a broad audience.

QR codes and NFC’s role in the DPP
Within the DPP, QR codes and NFC play a central role as the link between the physical and digital worlds. Consumers can scan a QR code or use NFC technology to gain direct access to product data, such as material origin, production sustainability, and recycling options. This creates more transparent product information, giving consumers full insight into the product's lifecycle and environmental impact, thereby supporting better choices.

Traceability and transparency through QR and NFC
By equipping products with QR codes and NFC chips, companies can ensure that all stages of the supply chain have access to up-to-date data on product quality and compliance status. Manufacturers, suppliers, and retailers can quickly trace product origins, ensure environmental regulation compliance, and manage logistics more accurately. For the DPP, this means data can be easily shared across platforms and countries, making it easier to uphold sustainability principles and ensure product authenticity.

A consumer-focused approach to sustainability
Forbrugere bliver stadig mere opmærksomme på de miljømæssige og etiske aspekter af deres køb, og QR-koder og NFC hjælper dem med at tilgå denne information på en simpel måde. Når en forbruger scanner en QR-kode eller aktiverer NFC, kan de hurtigt se, om produktet er fremstillet ansvarligt, og om det er muligt at genanvende det efter brug. Dette skaber ikke bare gennemsigtighed, men gør det også muligt for virksomheder at profilere sig på deres bæredygtighed, hvilket kan styrke brandloyalitet og tiltrække miljøbevidste kunder.

A sustainable future with the use of QR codes and NFC
The integration of QR codes and NFC technology in the DPP contributes to a future where transparency and sustainability are the standards. Companies can demonstrate their commitment to sustainable solutions and access more precise data, making responsible decision-making easier. On the consumer side, they gain the ability to make responsible choices based on concrete information about each product’s sustainability—all delivered easily and quickly through their own phones.

QR codes and NFC make the DPP accessible and understandable for both businesses and consumers. By bridging the gap between the product and its digital identity, these technologies support a sustainable future where responsible consumption and production become a natural part of everyday life.