As a consumer or business, you will soon gain insight into where your electronic products come from, how they are made, and what happens to them after use. This isn’t just about new legislation - it represents a fundamental shift in how we understand and interact with products and their manufacturers. 

Starting in 2030, all electronic products sold in the EU will be required to have a Digital Product Passport (DPP).This initiative goes beyond compliance, it opens an also role more companies. Manufacturers must ensure full traceability of products - from the design phase to waste management. Thisnotdemonstrates corporate responsibilitybut also paves theway for more efficient and sustainable production methods.  Consumers will gain access to detailed information about a product’s composition, CO2footprint, and recycling potential - empowering them to make more sustainable purchasing decisions, which are becoming an increasingly influential factor. 

Data management and technological solutions

To meet the new requirements, companies must be able to manage large volumes of data in a structured way. This is where digital systems like Product Information Management (PIM) come into play. PIM helps gather and organise data, ensuring that product information remains accurate, up-to-date, and easily accessible. It’s a user-friendly system that allows companies to prove a product’s origin and demonstrate compliance with the Digital Product Passport (DPP) requirements.

Reliable information builds trust, and businesses that can document and validate their sustainable choices will gain an edge in a market where consumers are increasingly demanding environmentally friendly products. In addition, the DPP can help reduce resource waste and make material reuse easier. This not only benefits the environment but can also lower production costs over time - while strengthening both B2C and B2B marketing efforts.

Opportunities for Sustainability and Competitive Advantage
For electronics companies that successfully adapt to the new requirements, the DPP offers an opportunity to position themselves as more sustainable and responsible. This can enhance brand reputation and increase competitiveness by showcasing a genuine commitment to environmentally conscious practices. It can also attract customers who prioritize sustainability in their buying decisions.

The practical aspects
Effective data management systems are essential for meeting the DPP requirements in the electronics industry. These systems consolidate data from multiple sources and ensure that it remains up-to-date and easily accessible. They can also improve inventory management, streamline reordering processes, and reduce waste - contributing to more efficient and sustainable production.

Example: Electronics project
Several European electronics companies have already tested the Digital Product Passport, through pilot projects. In one such project, a unique digital chip wasembedded in products, allowing consumers to scan them with a smartphone to access detailed information about the materials used.Customers received a clear overview, reinforcing the company’s accountability and building trust. This is a strong example of how the Digital Product passport (DPP) can be applied in the market to strengthen a company’s position.  It also highlights why PIM systems can play a critical role: the easier data is to manage, the better a company can leverage the benefits of the Digital Product Passport. 

Danish Crown