The EU will soon require all building materials to include a Digital Product Passport (DPP)This means that information about the origin of materials, production processes, and manufacturing methods will become significantly more accessible. For companies, this opens the door to a more responsible and data-driven approach to construction - where transparency and sustainability can be leveraged as strategic assets to strengthen brand reputation and meet growing market demands.  

Data Management and Solutions 

With the Digital Product Passport (DPP), manufacturers must be capable of efficiently collecting and sharing product information. Product Information Management (PIM)–systems offer an effective solution to this challenge. These systems consolidate data from multiple sources down to the smallest detail, ensuring that product information is always accurate, up-to-date, and easy to access. PIM systems also support the management of complex product data and a variety of media formats, enabling companies to present their products in an informative and visually appealing way.  

In addition, PIM improves inventory management by providing a clear overview of stock levels and streamlining post-sales support. By facilitating smoother communication between departments - such as sales and marketing - PIM systems help create more efficient workflows and quicker responses to market demands.  

The practical aspects 

To comply with DPP requirements, the industry must rely on effective data management systems like PIM. These systems ensure that all relevant data is collected, updated, and easily accessible, improving stock management, optimising internal processes, and reducing waste - all of which contribute to more efficient and sustainable production.  

PIM also empowers companies to make more informed decisions and plan strategically. By integrating sustainable practices into their data management, businesses can document their environmental initiatives for customers and regulators alike. This leads to increased trust from consumers and partners and opens up new market opportunities- especially in projects where sustainability is a key factor. It’s also vital for meeting the EU’s legal requirements regarding the Digital Product Passport. PIM systems provide a structured overview of data, ensuring that companies stay compliant and can prove adherence to DPP regulations. 

Example: Building materials project 

In a recent initiative, several companies have partnered to develop traceable building materials using the Digital Product Passport. A chip is embedded in the materials, allowing consumers to scan them with a mobile device and access detailed information about their composition and how they were produced.  

The aim is to increase transparency and help consumers make informed decisions about sustainability and their specific preferences. While this shift requires investment and operational changes, it will ultimately lead to a more transparent and sustainable industry in the long run. 

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