Bæredygtighed Archives - Det Digitale Produktpas

Sofie Andersen In Sustainability, Teknologi

The first stop on the journey is the battery – remember the passport

From 2027, batteries will be the first product covered by the Digital Product Passport (DPP).

The complex composition of batteries and the explosive growth in demand challenge both supply security and sustainability. Read how DPP can play a crucial role in promoting recycling and ensuring better resource utilization.

Med DPP som nyt krav for batterier er målet at skabe gennemsigtighed, øge genbrug og imødegå forsyningsudfordringer i en hurtigt voksende industri.

The composition and challenges of batteries
Batterier, især lithium-ion-batterier, spiller en stor rolle for moderne teknologi som elbiler og bærbare enheder. De består af materialer som kobolt, litium, nikkel og grafit, som alle kræver omfattende udvinding og forarbejdning. Global demand is expected to increase 14-fold by 2030, threatening to exceed both production capacity and the availability of raw materials.

Supply issues and sustainability
Den stigende efterspørgsel på batterier forværres af udfordringer med at udvinde råstoffer hurtigt nok og på en miljømæssigt forsvarlig måde. Disse materialer er ikke kun dyrebare, men også miljøskadelige at udvinde. Derfor er genbrug en nødvendighed. Uden effektive genanvendelsesstrategier vil klimaet lide under de store affaldsmængder og tabte ressourcer.

DPP’s role in sustainable battery management
Det Digitale Produktpas introduceres som en løsning på mange af disse udfordringer. Med DPP bliver information om batteriers oprindelse, sammensætning og genanvendelsesmuligheder tilgængelig for alle i værdikæden. Det muliggør en bedre ressourcehåndtering og skaber bedre muligheder for genbrug. Med data fra DPP kan virksomheder sikre compliance,reduce waste, and promote a circular economy.

Recycling and future-proofing
Forbrugere og virksomheder har længe været opfordret til at aflevere brugte batterier til genbrug. Med DPP bliver det endnu mere effektivt, da hvert batteri vil have detaljerede oplysninger om dets sammensætning og genanvendelsespotentiale. På sigt vil det sikre bedre forsyningssikkerhed og reducere afhængigheden af minedrift som led i supplybenefiting both the environment and the economy.

Batteries mark the beginning of the journey toward implementing the Digital Product Passport. By promoting transparency, recycling, and sustainability, DPP will be an essential tool for addressing the growing challenges in the battery industry and contributing to a greener future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Manufacturing/Production, Teknologi

How the Digital Product Passport Can Benefit You in Product Development

Use data to improve products and satisfy customers

The Digital Product Passport (DPP) is more than a legal requirement—it’s a valuable resource for product developersaiming to create better products and happier customers. DPP enables the collection and structuring of detailed product information, offering insights into how customers interact with products. While DPP does not directly analyze customer behavior, it provides the necessary data to help product developers meet customer needs and improve their overall experience.

The Digital Product Passport gives product developers access to valuable data and insights to create products that meet customer needs and enhance satisfaction.

Understand What Customers Need
En af de største fordele ved DPP er produktudvikleres mulighed for at analysere, hvilke dele af produktinformationen kunderne fokuserer på.

Hvis tekniske specifikationer eller vejledninger ofte bliver besøgt, tyder det på, at det indhold er særligt vigtigt for kunderne. Den viden kan hjælpe produktudviklere med at forstå kundernes anvendelsesmønstre og identificere områder, hvor produktet kan tilpasses eller forbedres. Når produkter opfylder kundernes forventninger, bliver de gladere – og gladere kunder vender oftere tilbage.

Use Feedback to Strengthen Your Products
Kundefeedback er en afgørende kilde til at forstå, hvad der fungerer, og hvad der kan forbedres. Gennem DPP kan produktudviklere få struktureret adgang til feedback og analysere, hvor der er behov for justeringer. Positiv feedback på specifik produktinformation kan vise, hvad der tiltaler kunderne, mens gentagne spørgsmål eller problemer kan indikere, hvor der er brug for mere klarhed eller ændringer i designet.

Reduce the Need for After-Sales Support
Support inquiries also provide unique insights into where product information or the product itself can be improved. If many customers contact support about the same issues, it may indicate areas that need optimization. By leveraging data from DPP, product developers can make changes that reduce the need for after-sales support while ensuring a smoother customer experience.

How Does Technology Play a Role?
Technological solutions such as like PIM systems (Product Information Management) play a central role in collecting, structuring, and analyzing data from DPP. These systems enable product developers to efficiently manage large volumes of data and prioritize efforts where they will have the greatest impact. Technology also ensures that product information is accessible and up-to-date, enhancing the product’s value and the customer experience.

The Digital Product Passport is an invaluable tool for product developers who want to understand customer needs and create products that meet or exceed expectations. By using data from DPP, you can reduce support needs, improve products, and create happier customers who are more likely to return. Start implementing DPP now to prepare your product development for the future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Sustainability, Marketing

How Does the Digital Product Passport Address Greenwashing?

Can the Digital Product Passport Put an End to Greenwashing?

Greenwashing is an increasing challenge in a world where consumers and businesses are demanding greater sustainability. The Digital Product Passport (DPP) offers a solution by ensuring that sustainability claims are backed by verifiable data. This article explains how DPP promotes transparency and credibility in the market while helping businesses avoid greenwashing.

Greenwashing undermines consumer trust and harms the environment. With the Digital Product Passport, companies can ensure transparency and documentation that reinforce the credibility of their sustainability claims.

What Is Greenwashing, and Why Is It a Problem?

Greenwashing occurs when companies exaggerate or misrepresent the sustainability of their products or processes. sustainabilityThis can manifest as vague environmental claims, a lack of documentation, or outright misleading information. The problem with greenwashing is twofold:

it erodes consumer trust and hinders genuine sustainable development by rewarding companies that fail to make real efforts toward a green transition.
For consumers and regulators, it is becoming increasingly difficult to discern which claims are accurate. This is where DPP plays a crucial role by requiring documentation of a product’s environmental impact and ensuring that this information is accessible and verifiable.

How Can DPP Prevent Greenwashing?

The Digital Product Passport acts as a transparency tool by consolidating all relevant information about a product’s lifecycle, from raw materials to recycling. This includes data on material origins, production carbon footprints, and recycling potential.

By implementing DPP, companies can document their sustainability efforts with concrete data, making it difficult to exaggerate or manipulate environmental claims. This allows consumers to make informed decisions based on factual and verifiable information rather than relying on marketing messages. solely.

DPP also promotes the standardization of sustainability data, making it easier for regulators to verify that companies comply with regulations. This standardization reduces the risk of manipulation and makes greenwashing far less appealing for companies.

DPP as a Competitive Advantage for Honest Companies

For companies genuinely committed to sustainability, DPP can serve as a strategic advantage. With transparent and reliable data, these companies can stand out from competitors that attempt to obscure their lack of green initiatives with superficial claims. Furthermore, DPP can be used in the ESG-report.

A product with DPP can showcase its environmental footprint throughout its lifecycle, strengthening consumer trust. Additionally, it helps meet the growing demands of investors and partners seeking evidence of sustainability practices.

The Role of Consumers in Combating Greenwashing

DPP also empowers consumers to participate in the fight against greenwashing. When consumers have access to verifiable data through the passport, they can make better-informed decisions and choose products from companies that genuinely fulfill their sustainability claims.

This creates a positive feedback loop where companies are motivated to pursue meaningful sustainability goals to gain competitive advantages and maintain their market positions.

The Digital Product Passport is a powerful solution to greenwashing. By requiring verifiable data about product sustainability, DPP fosters transparency, strengthens consumer trust, and promotes genuine green transitions. This makes it an essential tool for both businesses and consumers who aim to contribute to a more sustainable future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Manufacturing/Production

The Digital Product Pass Ports role in the complexity of the value chain

The Digital Product Passport (DPP) is set to revolutionize value chains while challenging their structure.

From upstream activities like raw material sourcing to downstream processes such as distribution and recycling, DPP demands transparency and precision at every step.

How does DPP affect value chain complexity? From raw materials to recycling, DPP reshapes global supply chains.

DPP: Adding a new layer to value chains
Værdikæder er allerede komplekse systemer. De forbinder råvareleverandører, producenter, logistikpartnere og forbrugere. Men nu tilføjer DPP et ekstra lag af kompleksitet ved at kræve, at alle relevante data for hvert trin gøres tilgængelige.

Den øgede gennemsigtighed kræver, at virksomheder etablerer nye standarder for datadeling og information management. For eksempel vil råmaterialer i upstream-delen af værdikæden skulle spores fra deres oprindelse. Det indebærer at sikre, at materialer som kobolt eller nikkel er udvundet under ansvarlige forhold, og at disse data er pålidelige nok til at blive delt.

Upstream activities: Traceability from the source
Upstream-processer, som omfatter alt fra råvareudvinding til primær produktion, bliver også markant påvirket af DPP. Kravet om at dokumentere materialernes oprindelse og bæredygtighed betyder, at virksomheder skal etablere tættere samarbejde med leverandører.

Desuden kan teknologi som blockchain spille en nøglerolle i at sikre, at dataene forbliver sikre og tilgængelige gennem hele værdikæden. Det kan skabe en konkurrencefordel for virksomheder, der hurtigt tilpasser sig de nye krav. Desværre kan det også medføre betydelige udfordringer for mindre aktører, der mangler ressourcer til at implementere nye og avancerede systemer.

Downstream activities: From distribution to recycling
Downstream-delen af værdikæden – fra færdige produkter til forbrugere og genanvendelse – er lige så påvirket. Forbrugerne får adgang til DPP-data, der gør det muligt at træffe mere informerede beslutninger baseret på produkters miljømæssige fodaftryk.

Desuden giver DPP virksomheder mulighed for at fremme cirkulær økonomi, hvor genanvendelse og genbrug bliver integreret i deres arbejde. For eksempel kan information i et produktpas hjælpe med at identificere komponenter, der kan genanvendes effektivt, og dermed minimere affald.

Therefore it's importent as a company, to have control over all information.

A test for supply chains
DPP raises the bar for supply chain requirements. Demands for traceability and transparency mean many businesses must rethink their existing systems and processes. At the same time, it unlocks opportunities for innovation, especially for those who adapt quickly to meet these demands.

The Digital Product Passport (DPP) increases value chain complexity while unlocking immense opportunities. By covering both upstream and downstream processes, DPP helps create more transparent, sustainable, and efficient supply chains that are ready for the future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Sustainability

The Journey Toward the Digital Product Passport (DPP)

Hvordan det Digitale Produktpas er blevet udviklet som en del af EU’s bæredygtighedsstrategi, og hvordan det vil forme fremtidens produktion og forbrug.

The Digital Product Passport is a new cornerstone in the EU’s vision for a more sustainable future. Emerging from the European Green Deal, the DPP aims to make products more transparent and sustainable. In this article, we explore the background, implementation, and potential impact of the DPP on businesses and consumers.

How the DPP has been developed as part of the EU’s sustainability strategy and how it will shape the future of production and consumption.

The Political Foundation of DPP

The Digital Product Passport is part of the EU’s efforts to reduce waste, enhance resource efficiency, and promote sustainable production. This vision is rooted in the European Green Deal, which aims to: • Reduce CO2 emissions. • Strengthen the EU’s resource independence. • Establish a global standard for sustainability.

The DPP is being developed under the framework of the Ecodesign for Sustainable Products Regulation (ESPR), adopted in March 2022. This regulation sets legally binding standards for sustainability.

Who Is Affected by DPP?

Initially, sectors like batteries, fashion, and electronics will be required to adopt the DPP. Over time, all EU member states will align, likely affecting companies outside the EU that export to its markets. This creates a global incentive for sustainability across the entire value chain.

Why Does DPP Matter?

The DPP provides significant benefits for both consumers and businesses:

• For businesses: Greater control over supply chains and the ability to optimize product lifecycles. Additionally, it simplifies the documentation of sustainable initiatives.
• For consumers: Better insights into product origins, value chains, and environmental footprints.

Through QR codes users can quickly scan and access details about material composition, repair options, and proper disposal methods.

Timeline of DPP Implementation

The introduction of the DPP follows a phased approach to ensure effective implementation:

2024: Initial rollout in sectors like batteries, textiles and electronics..
2026: Mandatory use of DPP in these sectors to promote traceability and recyclability.
2030: Expansion to most industrial sectors, excluding food and pharmaceuticals.

The Digital Product Passport is more than a technological solution—it’s a tool to strengthen accountability in production and consumption. With a focus on transparency and sustainability, the DPP will transform the way we design and use products. Companies that act proactively have the opportunity to lead this transformative journey toward a greener future.

Do you want to know more about the Digital Product Passport or do you need assistance?

Sofie Andersen In Sustainability, E-commerce

Understanding ESG, CSRD, ESR, CSR and the Digital Produc Passport: How do they connect?

With terms like ESG, CSRD, ESR, DPP, and CSR, the sustainability landscape can be confusing. What do they mean, and how do they connect?

This article unpacks each term, exploring how they relate to the Digital Product Passport (DPP) and whether they are regulated or voluntary. We also explore how DPP can incorporate these concepts, creating transparency and promoting sustainability across the product lifecycle.

Sustainability terms and the Digital Product Passport

ESG: Environmental, Social and Governance

ESG represents Environmental, Social, and Governance factors, covering a company’s commitments to environmental responsibility, social considerations, and governance practices. ESG is not legally mandated but is widely reported by companies seeking sustainable investments and trust from consumers and investors. ESG can be integrated into the DPP to ensure transparency and support responsible supply chains through detailed product information on environmental and social practices.

CSRD: Corporate Sustainability Reporting Directive

The CSRD (Corporate Sustainability Reporting Directive) is an EU regulation effective for many companies from 2024, requiring detailed sustainability and ESG reporting to ensure transparency and standardization. Unlike ESG, CSRD is mandatory for larger EU-based companies and those with significant EU presence. DPP can incorporate CSRD data, providing documentation on product sustainability to meet EU requirements for traceability and transparency.

ESR: Environmental and Social Responsibility

Environmental and Social Responsibility (ESR) emphasizes companies’ obligations to consider environmental and social impacts. ESR overlaps with ESG and CSR but is often applied in industries directly impacting the environment, such as manufacturing and transport. ESR is typically voluntary but may be regulated in certain sectors. By incorporating ESR data, DPP can display responsible practices throughout the product lifecycle, covering production, usage, and recycling.

CSR: Corporate Social Responsibility

Corporate Social Responsibility (CSR) refers to a company’s voluntary commitment to social responsibility. Often exceeding regulatory requirements, CSR initiatives highlight a company’s dedication to sustainable and socially beneficial practices. Though voluntary, companies can document CSR efforts within DPP to showcase their commitment to responsible production, providing a platform for CSR communication and boosting consumer awareness.

DPP: The Digital Product Passport

The Digital Product Passport (DPP) is an EU-driven digital solution to increase transparency by consolidating data on product origin, materials, and environmental impact. DPP is partially mandated in Europe and will soon be required in sectors like electronics, batteries, and textiles. DPP can integrate elements from ESG, CSRD, and ESR to provide holistic product information that fosters sustainability and responsible consumption.

Each of these concepts—ESG, CSRD, ESR, DPP, and CSR—contributes to sustainability and transparency in unique ways. While some are regulatory and others voluntary, all can be integrated into DPP. As a consolidated platform, DPP allows companies and consumers to access detailed sustainability and responsibility data, making it a vital tool for promoting transparency and accountability across the product lifecycle.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Sustainability, Teknologi

QR codes and NFC technology as part of the Digital Product Passport (DPP)

How can QR codes and NFC technology make product transparency more accessible and effective?

With the Digital Product Passport (DPP), these technologies make product information easily accessible and support sustainable choices. Here, we take a closer look at what QR codes and NFC are and how they strengthen the purpose of the DPP.

QR codes and NFC are central technologies in the DPP’s work for transparency and traceability. Read here about how they work and why they are becoming essential tools for both consumers and businesses.

What are QR codes and NFC technology?
QR codes (Quick Response codes) are two-dimensional barcodes that can be scanned with a smartphone or scanner. They act as a digital key, quickly directing the user to online information. When a QR code is scanned, a webpage or app with detailed product data opens automatically. NFC technology (Near Field Communication) uses short-range radio waves to transfer data between two devices when they are in close proximity. NFC chips can be embedded in or on products, and by holding a smartphone near the chip, the user gains access to the same type of information as with QR codes—without the need to scan. Both technologies are easy to use and require minimal technical knowledge, making them accessible to a broad audience.

QR codes and NFC’s role in the DPP
Within the DPP, QR codes and NFC play a central role as the link between the physical and digital worlds. Consumers can scan a QR code or use NFC technology to gain direct access to product data, such as material origin, production sustainability, and recycling options. This creates more transparent product information, giving consumers full insight into the product's lifecycle and environmental impact, thereby supporting better choices.

Traceability and transparency through QR and NFC
By equipping products with QR codes and NFC chips, companies can ensure that all stages of the supply chain have access to up-to-date data on product quality and compliance status. Manufacturers, suppliers, and retailers can quickly trace product origins, ensure environmental regulation compliance, and manage logistics more accurately. For the DPP, this means data can be easily shared across platforms and countries, making it easier to uphold sustainability principles and ensure product authenticity.

A consumer-focused approach to sustainability
Forbrugere bliver stadig mere opmærksomme på de miljømæssige og etiske aspekter af deres køb, og QR-koder og NFC hjælper dem med at tilgå denne information på en simpel måde. Når en forbruger scanner en QR-kode eller aktiverer NFC, kan de hurtigt se, om produktet er fremstillet ansvarligt, og om det er muligt at genanvende det efter brug. Dette skaber ikke bare gennemsigtighed, men gør det også muligt for virksomheder at profilere sig på deres bæredygtighed, hvilket kan styrke brandloyalitet og tiltrække miljøbevidste kunder.

A sustainable future with the use of QR codes and NFC
The integration of QR codes and NFC technology in the DPP contributes to a future where transparency and sustainability are the standards. Companies can demonstrate their commitment to sustainable solutions and access more precise data, making responsible decision-making easier. On the consumer side, they gain the ability to make responsible choices based on concrete information about each product’s sustainability—all delivered easily and quickly through their own phones.

QR codes and NFC make the DPP accessible and understandable for both businesses and consumers. By bridging the gap between the product and its digital identity, these technologies support a sustainable future where responsible consumption and production become a natural part of everyday life.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In Sustainability, Manufacturing/Production, Construction/Building materials

Det Digitale Produktpas (DPP) forbedrer byggematerialers holdbarhed og sikkerhed

Et bæredygtigt hus i skoven med en stor grøn græsplæne og naturlige varme farver, symboliserer DPP i byggebranchen.

Levetidsoptimering, sikkerhed og cirkulær økonomi med Det Digitale Produktpas for byggematerialer

Det Digitale Produktpas i byggematerialer skaber nye muligheder for branchen. Ved at tilbyde gennemsigtige data kan DPP optimere vedligeholdelse, forbedre sikkerhed og fremme genanvendelse i byggeriet.

How can DPP help the construction industry extend building lifespans, enhance safety, and support circular building processes?

Lifetime optimization: Extend the lifespan of buildings with DPP

Bygningers levetid er tæt forbundet med kvaliteten af de anvendte materialer og den løbende vedligeholdelse. Med DPP i byggebranchen kan ejere og bygherrer få adgang til detaljerede oplysninger om byggematerialernes oprindelse, holdbarhed og nødvendige vedligeholdelsesplaner. Disse data gør det muligt at optimere vedligeholdelsen af bygninger, så slidte materialer udskiftes eller repareres rettidigt. Ved at forlænge bygningernes levetid reduceres behovet for tidlige renoveringer og udskiftninger, hvilket er både økonomisk og miljømæssigt fordelagtigt. Samtidig mindsker dette spild og ressourceforbrug i byggebranchen.

Safety and quality control: Transparency in material selection and certifications

Sikkerhed er afgørende for enhver byggeproces, og kvaliteten af byggematerialerne spiller en central rolle. Med DPP får bygherrer fuld gennemsigtighed i materialernes oprindelse og kvalitet, hvilket sikrer, at alle materialer lever op til de nødvendige sikkerhedsstandarder. Denne gennemsigtighed gør det muligt at undgå brug af substandard materialer, der kan kompromittere bygningens struktur eller levetid.

DPP can also help companies achieve sustainability certifications such as LEED, BREEAM, and DGNB, as it provides the necessary documentation for the environmental impact, traceability, and origin of materials. These certification systems require extensive documentation to ensure that building materials are produced and handled in an environmentally responsible way. By integrating DPP into building materials, it becomes easier for manufacturers and developers to meet the stringent safety and sustainability requirements of these certification systems. This increases trust in the construction project and ensures that buildings meet the highest environmental and quality standards.

Circular economy: Recycling and reducing construction waste with DPP

The construction industry faces a massive challenge with waste management. With DPP, the amount of construction waste can be reduced by promoting recycling. When building materials have a digital product passport, it becomes easier to track their composition and previous use. This makes it possible to identify materials that can be recycled in future construction projects. DPP supports a circular economy, where materials are given new life instead of ending up as waste. By recycling materials, the need for new raw materials is reduced, resulting in a more sustainable construction process while also lowering overall project costs.

Det Digitale Produktpas repræsenterer store muligheder for byggematerialeindustrien. Ved at tilbyde data om materialernes levetid, sikkerhed og genanvendelsespotentiale kan DPP hjælpe med at optimere vedligeholdelse, sikre kvalitetskontrol og fremme en cirkulær økonomi. Dette gør det muligt for byggebranchen at tage et vigtigt skridt mod en mere bæredygtig og ansvarlig fremtid.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In Sustainability, Fashion/Retail

Det Digitale Produktpas (DPP): Udfordringer og muligheder for modebranchen

Tøjstativ i en butik med en person i baggrunden, belyst af overhængende lys.

Hvordan kan modebranchen navigere i det Digitale Produktpas mange krav, og hvilken rolle spiller etisk produktion og kundesamarbejde fremover?

DPP i modebranchen giver både muligheder og udfordringer, især for små og mellemstore virksomheder.

Read on to understand how DPP will impact both businesses and consumers moving forward.

Omstillingskrav og økonomisk byrde for SMV’er
Det Digitale Produktpas (DPP) stiller høje krav til datadeling og teknologiintegration, hvilket kan udgøre en betydelig udfordring for små og mellemstore virksomheder (SMV’er) i modebranchen. Implementeringen af DPP kræver investeringer i avancerede systemer til datahåndtering, sporbarhed og teknologier som blockchain, hvilket kan være en økonomisk belastning for mindre aktører.

For at imødekomme kravene kan SMV’er drage fordel af at indgå i fællesskaber eller partnerskaber. Fælles platforme til certificering og sporbarhed kan reducere de individuelle omkostninger og gøre det lettere at overholde lovgivningen. Dette samarbejde kan skabe en mere inkluderende overgang for hele modebranchen.

Ethical production and transparency
En vigtig dimension af DPP er muligheden for at fremme etisk produktion. Forbrugerne efterspørger i stigende grad gennemsigtighed om arbejdsforhold og lønninger i produktionen. Med DPP kan brands dokumentere disse aspekter, hvilket styrker tilliden mellem forbrugere og virksomheder.

De øgede krav til sporbarhed betyder også, at virksomheder med uetiske forhold i deres forsyningskæde vil få sværere ved at skjule dette. Strenge dataindsamlingskrav er derfor afgørende for at sikre høje standarder for både miljø- og arbejdsforhold.

Forbrugernes engagement
DPP giver modevirksomheder en unik mulighed for at engagere kunderne i deres bæredygtighedsindsats. Gennemsigtige data om produkters livscyklus kan anvendes til at informere kunderne om, hvordan de kan genbruge eller genanvende deres tøj. Brands kan styrke kundeforholdet gennem kampagner og loyalitetsprogrammer, der fremhæver miljøindsatsen og opfordrer til aktiv deltagelse i den bæredygtige rejse.

Innovation og fremtidsperspektiver
DPP kan også være en drivkraft for innovation i modebranchen. Virksomheder, der investerer i bæredygtige materialer og nytænkning i produktdesign, kan skabe produkter, der er mere holdbare og tilpasset en cirkulær økonomi. Dette åbner mulighed for at kombinere bæredygtighed og markedsmæssig succes, samtidig med at det giver virksomheder en stærkere position i en fremtid med stigende krav til ansvarlig produktion.

The Digital Product Passport will transform the fashion and retail industry, bringing both opportunities and challenges. SMEs must overcome economic and technological barriers, but DPP can enhance ethical production, increase transparency, and engage customers. With innovation and new business models, DPP could become the key to a more sustainable and future-proof fashion industry.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In Sustainability, Manufacturing/Production, Furniture, Teknologi

Digitalization and personalization in the furniture industry

Lumber i skoven klar til brug i Digitalt Produktpas i møbelindustrien

Det Digitale Produktpas i møbelindustrien skaber fremtidens digitale og personlige møbeloplevelser

Møbelindustrien transformeres med DPP. Læs videre for at finde ud af, hvordan DPP ikke kun øger gennemsigtigheden, men også muliggør skræddersyede kundeoplevelser og fremmer bæredygtighed.

Let’s explore how the Digital Product Passport can make your furniture products more personal and transparent

Promoting digitalization and personalization in the furniture industry

DPP som drivkraft for transparens og tilpasning
Det Digitale Produktpas (DPP) skaber øget gennemsigtighed og sporbarhed i møbelindustrien, samtidig med at det fremmer digitalisering og personalisering. Med DPP kan møbelproducenter give kunder adgang til detaljerede data om materialernes oprindelse, produktionsmetoder og miljøpåvirkning. Dette giver forbrugerne mulighed for at træffe valg, der afspejler deres præferencer for bæredygtighed og design.

Digitalisering styrker kundeoplevelsen
Digitalisering via DPP giver forbrugerne en mere interaktiv oplevelse. QR-koder og NFC-teknologi integreret i møbler giver adgang til alle bæredygtighedsinformationer om deres produkt. Ydereligere er der muligheder for at oprette sin egen digitale platform, hvor kunder kan vælge materialer, farver og funktioner – og dermed selv have indflydelse på deres produkts DPP. Samtidig kan de se, hvordan deres valg påvirker produktets miljømæssige fodaftryk. Denne transparens skaber tillid og engagerer kunderne i beslutningsprocessen.

Bæredygtighed tilpasset den enkelte kunde
DPP gør det muligt for producenter at tilbyde løsninger, der tilgodeser individuelle bæredygtighedspræferencer. Forbrugerne kan vælge produkter fremstillet af materialer med lavere CO2-aftryk eller genanvendelige ressourcer, hvilket gør det lettere at forene stil og miljøansvar. DPP bidrager dermed til at skabe en møbelindustri, der både opfylder kundebehov og fremmer en mere bæredygtig fremtid.

DPP kan hjælpe møbelbranchen med at integrere digitalisering og personalisering i produktudviklingen, samtidig med at det understøtter bæredygtige møbler og øger kundetilfredshed i møbelbranchen. Ved at udnytte DPP kan møbelproducenter skabe en mere interaktiv og personlig købsoplevelse, som kan styrke deres position på markedet og øge forbrugernes tillid til deres produkter.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In Sustainability, Marketing

Hvordan vil det Digitale Produktpas (DPP) påvirke kommunikationen omkring bæredygtighed?

Hvordan vil det Digitale Produktpas påvirke kommunikationen omkring bæredygtighed?

Bæredygtighed er blevet en afgørende faktor inden for forbrugeradfærd og virksomheders drift. Forbrugere kræver øget gennemsigtighed og ansvar fra virksomheder, især vedrørende produkters miljømæssige og sociale påvirkning. I denne kontekst kan DPP være et værdifuldt redskab til at styrke kommunikationen om bæredygtighed.

Let's explore how this innovative tool will change the way businesses communicate their sustainability initiatives:

Gennemsigtighed og troværdighed: Med DPP skal virksomheder dele detaljeret produktinformation direkte med forbrugerne. Dette inkluderer data om materialer, produktionsprocesser, bæredygtighedspraksis og miljøpåvirkninger. Ved at være åbne omkring disse aspekter kan virksomheder opbygge tillid og troværdighed hos deres kunder.

Dokumentation af bæredygtighedsindsatser: DPP muliggør dokumentation af virksomheders bestræbelser på at reducere deres miljømæssige fodaftryk. Dette kan omfatte information om genanvendte materialer, energieffektivitet, CO2-udledning og sociale ansvarlighedsprogrammer. Ved at vise disse initiativer på produktniveau kan virksomheder tydeliggøre deres engagement i bæredygtighed.

Consumer education: Virksomheder kan bruge DPP til at uddanne forbrugerne om bæredygtighed og produkternes miljømæssige og sociale indvirkninger. Dette kan hjælpe forbrugerne med at træffe mere informerede og ansvarlige købsbeslutninger og fremme en bæredygtig livsstil.

Fremhævelse af bæredygtige egenskaber: DPP gør det muligt for virksomheder at fremhæve de bæredygtige aspekter af deres produkter og adskille sig fra konkurrenterne. Dette kan omfatte oplysninger om økologiske materialer, certificeringer, miljøvenlige produktionsmetoder og genanvendelsesmuligheder. Aktiv markedsføring af disse egenskaber kan tiltrække og fastholde kunder, der værdsætter bæredygtighed.

Skabelse af merværdi for kunderne: DPP kan skabe merværdi ved at tilbyde nyttige oplysninger og ressourcer omkring bæredygtighed. Dette kan inkludere tips til at reducere miljøpåvirkningen, vejledninger til genbrug og genanvendelse, og information om virksomhedens sociale ansvarlighedsprogrammer. Ved at tilbyde denne merværdi kan virksomheder styrke deres forhold til kunderne og opbygge en loyal kundebase.

Det Digitale Produktpas vil have en betydelig indvirkning på kommunikationen omkring bæredygtighed ved at fremme gennemsigtighed, dokumentere bæredygtighedsindsatser og fremhæve bæredygtige egenskaber.