E-handel Archives - Det Digitale Produktpas

Is the Digital Product Passport Worth Starting on Already?

Spoiler Alert: The answer is yes!

The Digital Product Passport (DPP) is soon to become a central part of future product responsibility and sustainability requirements. But should your company start preparing now? The answer is a clear yes. By addressing DPP and your digital supply chain today, you can not only meet upcoming requirements but also unlock a range of benefits that enhance your company’s efficiency, transparency, and competitiveness.

The Digital Product Passport isn’t just a regulatory necessity—it’s an opportunity to optimize your supply chain, strengthen your tech architecture, and future-proof your business.

Understand Your Data and Your Suppliers
A successful DPP implementation requires a comprehensive understanding of your digital supply chainStart by asking the critical questions: What data do you already have, and what’s missing? How do you source data from suppliers, and how do you ensure its validity? By analyzing your data needs, you can begin building the infrastructure necessary to collect, share, and verify product information across the entire value chain.

Build a Robust Technological Foundation
DPP demands an IT architecture capable of handling vast amounts of data and distributing it effectively. A PIMsolution can be an invaluable tool in this process. PIM allows you to centralize and manage product data, supporting a composable architecture - which enables flexibility and scalability as new requirements emerge.

You should also consider integrating digital twinsinto your setup. These create a visual, data-driven representation of each product, supporting more efficient recycling and lifecycle management.

Suggested Practical Steps for DPP Implementation:

Analysis: Identify existing data and gaps.
Supplier Engagement: Establish clear points of contact with suppliers and partners like GS1.
Technology: Implement or upgrade IT systems, including PIM and integration solutions.
Strategy: Define a plan for how data is distributed and which processes need to be supported.
Testing: Begin with pilot projects to ensure data and systems perform as intended.

Benefits of Starting Early
By starting your DPP preparations now, you can avoid rushed implementation and take full advantage of the opportunities the DPP offers. Improved data management can lead to more efficient workflows, stronger supplier collaboration, and more informed decision-making. Early adoption can also help position your company as a sustainability leader, making you more attractive to customers, partners, and investors who increasingly prioritize transparency and environmental responsibility.

The Digital Product Passport is much more than a legal requirement—it’s a chance to future-proof your business. By analyzing your data, optimizing your tech architecture, and collaborating with suppliers, you can not only meet upcoming requirements but also enhance your company’s efficiency and sustainability. Don’t wait for the demands to knock on your door—start today and take the lead in mastering your digital supply chain.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Marketing

The Digital Product Passport is the future of e-commerce

The future of e-commerce meets the Digital Product Passport

The Digital Product Passport (DPP) is set to transform e-commerce by introducing new standards for transparency and sustainability. With requirements for detailed product data and traceability, it opens up both opportunities and challenges. E-commerce businesses must prepare for a future where accountability and transparency become key competitive factors.

The Digital Product Passport is poised to change the rules of the game in e-commerce. From increased transparency to new data management demands, DPP will revolutionize how we shop online.

Transparency as a core value
With DPP, product data becomes a key asset in e-commerce. Consumers will be able to scan a QR-code With DPP, product data becomes a key asset in e-commerce. Consumers will be able to scan a QR code or access a digital platform to learn about a product's origin, manufacturing processes, and recyclability. This unprecedented level of transparency can build trust between consumers and businesses. For e-commerce platforms, this means integrating these data points directly into product descriptions and presenting them in a user-friendly way. Businesses that meet consumer demands for information will hold a strong competitive edge.

New Demands on Data Management and Technology
DPP requires e-commerce businesses to manage vast amounts of product data efficiently and securely. This necessitates integrating systems like PIM (Product Information Management) and advanced data management solutions. Additionally, businesses must collect and verify data from their supply chains. Den store og nødvendige digitale transformation vil kræve investeringer, men også åbne dørene for nye technological solutionsthat can optimize logistics, marketing, and customer experience.

A Challenge to Greenwashing
DPP will make it harder for businesses to hide behind vague sustainability claims. The detailed product data requirements mean all claims must be substantiated. For e-commerce companies, this presents both a challenge and an opportunity. Businesses that can prove their sustainability efforts will gain a competitive edge, while those that fail to meet the standards risk losing consumer trust.

Potential for New Business Models
DPP could drive innovation in e-commerce by enabling new business models based on the circular economy. For instance, platforms could leverage product data to offer services such as repair, recycling, or leasing. This not only creates new revenue streams but also strengthens a company's sustainability profile and attracts environmentally conscious consumers.

The Digital Product Passport will revolutionize e-commerce by introducing transparency, accountability, and new technological opportunities. While implementing DPP requires significant effort, it can prepare e-commerce businesses for a future where sustainability and transparency are unavoidable competitive factors.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Marketing

How the Digital Product Passport will redefine the future of e-commerce

A new era for e-commerce with the Digital Product Passport (DPP)

DPP represents a milestone in e-commerce. As part of the EU’s green transition, DPP brings transparency, circular economy, and sustainability into focus. But what does it mean for the future of digital commerce platforms?

E-Commerce: Transparency, digitalization, and sustainability goes hand in hand, companies must adapt to meet the demands and seize the opportunities of the future.

How the Digital Product Passport will redefine the future of e-commerce

At Kruso, we've worked with a wide range of international e-commerce solutions, and with the upcoming introduction of the Digital Product Passport (DPP), we see a paradigm shift on the horizon - one that will redefine how e-commerce is driven and experienced. The DPP, as part of the EU’s broader green transition, is not just a technical or compliance requirement. It represents a strategic opportunity for businesses - if they act early and leverage the benefits it offers.

What is the Digital Product Passport?

The Digital Product Passport is an EU regulation that will require all physical products on the market to carry a unique digital identity. This identity will contain detailed information about materials, production processes, sustainability attributes, and repair options. The purpose? To foster transparency and support the circular economy - making it easier for businesses and consumers to make sustainable, informed decisions.

In practical terms, the DPP will likely be accessed via QR codeslinked to structured product data. While implementation details are still evolving, the DPP is expected to include basic product specifications, material and component breakdowns, environmental impact metrics, circular properties such as recyclability, reparability, and durability, supply chain transparency, and social responsibility within production.

While this may seem like a complex task, it’s also a strategic lever for forward-thinking e-commerce companies.

Rising Demands for Digitalization and Transparency

To comply with DPP requirements, companies will need to invest in digital infrastructure - particularly systems such as PIM (Product Information Management) and DAM (Digital Asset Management). These tools are essential for managing and presenting the rich, multidimensional data required by the new regulation.

How Will DPP Transform E-Commerce?

The shift to DPP will require upgrades to technology stacks, including system integrations, data analysis capabilities, and more advanced product visualization. While this demands investment, the payoff is clear: Streamlined processes Improved data accuracy Reduced manual errors Time savings across product content operations Advanced analytics will also deliver deeper customer insights, allowing companies to personalize offerings and marketing based on actual product preferences. Furthermore, visualization of sustainability data can enhance brand communication and build trust among customers. In essence, these upgrades are not just necessary, they’re a competitive advantage.

1. Enhanced Customer Experience
The DPP will enable more informative, personalized shopping journeys. Consumers will be empowered to choose products based on factors like sustainability and reparability, leading to increased satisfaction and potentially fewer returns.

2. Sustainability as a Competitive Edge
Companies that can demonstrate sustainability through verifiable product data will stand out in a market where eco-conscious buying behavior is rising. The DPP allows businesses to market products with concrete facts and visuals that align with consumer values.

3. Data-Driven Insights
The data generated through DPPs can be strategically used to optimize everything from product development to supply chain efficiency and targeted marketing. Companies can, for example, analyze which sustainability attributes matter most to customers and tailor their product portfolio accordingly.

Ready for the Future?

The Digital Product Passport is not just a regulation, it’s an opportunity to rethink your e-commerce ecosystem. Businesses that invest early in the right technologies and align their strategies accordingly will gain a competitive edgeand be well-prepared for when the DPP becomes fully mandatory in 2030.

Companies that invest early in the right technologies, won't just ensure compliance, but also strengthen their position in a sustainable and transparent market

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Teknologi

How PIM helps your business prepare for DPP

PIM: Your key to efficient data management and preparation for DPP

Product Information Management (PIM) is an essential technology for companies preparing for the Digital Product Passport (DPP). While DPP is already a reality for some sectors, others still have some time to get ready before its full rollout, expected to be completed in 2030. Early implementation of PIM can simplify the transition and ensure a smoother and more effective process when the requirements come into effect.

Efficient Data Management with PIM: Ready for DPP and the Future

What is PIM, and why is it crucial for DPP?
PIM – eller Product Information Management er en teknologi, der centraliserer og strukturerer produktdata, så de bliver let tilgængelige og præcise. Dette er afgørende for DPP, som kræver detaljeret dokumentation om alt fra materialernes oprindelse til produkternes genanvendelighed og miljøpåvirkning.

For industries like electronics. and batteries, where DPP compliance is imminent, PIM is critical to meeting the requirements. For other sectors, such as textiles and furnitureswhere DPP is being introduced gradually, there is still time to prepare. Starting early with a PIM system ensures a smoother transition and avoids last-minute costs and complications.

How does PIM streamline data management?
PIM centralizes all product information in one place, ensuring consistency across systems and channels. This includes data on materials, manufacturing methods, certifications, and sustainability aspects.

By integrating PIM with other systems like ERP (Enterprise Resource Planning) and e-commerce platforms, companies can update data in real time. This capability allows for quick adjustments to regulatory changes and prevents errors in product data that could result in compliance issues.

The benefits of starting early
Although some companies have time before DPP becomes mandatory for their sector, starting now has clear advantages. PIM helps identify data gaps and optimize information flow within the organization. Early preparation avoids costly and stressful last-minute implementations when DPP requirements come into force.

Early implementation also allows companies to build expertise and strengthen collaboration with suppliers, who must also provide the necessary data. This means that when DPP is fully rolled out, your business will already be ahead of the curve.

How does PIM help with compliance and sustainability?
EU's focus on sustainability and the circular economy imposes strict requirements for supply chain transparency. PIM systems can document and share data on the environmental impact and lifecycle of products.

Using PIM, companies can easily generate the reports and certifications needed to meet DPP standards. This not only ensures compliance but also provides a valuable platform for communicating responsibility and sustainability to customers and partners.

Innovation and future-proofing with PIM
Beyond facilitating the transition to DPP, PIM can also drive innovation. With full control over product data, companies can identify opportunities to improve design and materials, making them more sustainable and durable.

At the same time, PIM enables quick responses to changes in regulations and market demands, ensuring the flexibility increasingly necessary in a globalized and regulated world.

Selvom nogle brancher stadig har lidt tid, inden det Digitale Produktpas bliver obligatorisk, er der klare fordele ved at starte tidligt med PIM. PIM-systemer sikrer en effektiv og præcis håndtering af produktdata, der letter overgangen til DPP og skaber en stærk platform for fremtidig vækst. Ved at investere i PIM nu kan din virksomhed være klar til at navigere i kravene til transparens og bæredygtighed og samtidig styrke sin position på markedet.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In Sustainability, Manufacturing/Production, Furniture, Teknologi

Digitalization and personalization in the furniture industry

Lumber i skoven klar til brug i Digitalt Produktpas i møbelindustrien

Det Digitale Produktpas i møbelindustrien skaber fremtidens digitale og personlige møbeloplevelser

Møbelindustrien transformeres med DPP. Læs videre for at finde ud af, hvordan DPP ikke kun øger gennemsigtigheden, men også muliggør skræddersyede kundeoplevelser og fremmer bæredygtighed.

Let’s explore how the Digital Product Passport can make your furniture products more personal and transparent

Promoting digitalization and personalization in the furniture industry

DPP som drivkraft for transparens og tilpasning
Det Digitale Produktpas (DPP) skaber øget gennemsigtighed og sporbarhed i møbelindustrien, samtidig med at det fremmer digitalisering og personalisering. Med DPP kan møbelproducenter give kunder adgang til detaljerede data om materialernes oprindelse, produktionsmetoder og miljøpåvirkning. Dette giver forbrugerne mulighed for at træffe valg, der afspejler deres præferencer for bæredygtighed og design.

Digitalisering styrker kundeoplevelsen
Digitalisering via DPP giver forbrugerne en mere interaktiv oplevelse. QR-koder og NFC-teknologi integreret i møbler giver adgang til alle bæredygtighedsinformationer om deres produkt. Ydereligere er der muligheder for at oprette sin egen digitale platform, hvor kunder kan vælge materialer, farver og funktioner – og dermed selv have indflydelse på deres produkts DPP. Samtidig kan de se, hvordan deres valg påvirker produktets miljømæssige fodaftryk. Denne transparens skaber tillid og engagerer kunderne i beslutningsprocessen.

Bæredygtighed tilpasset den enkelte kunde
DPP gør det muligt for producenter at tilbyde løsninger, der tilgodeser individuelle bæredygtighedspræferencer. Forbrugerne kan vælge produkter fremstillet af materialer med lavere CO2-aftryk eller genanvendelige ressourcer, hvilket gør det lettere at forene stil og miljøansvar. DPP bidrager dermed til at skabe en møbelindustri, der både opfylder kundebehov og fremmer en mere bæredygtig fremtid.

DPP kan hjælpe møbelbranchen med at integrere digitalisering og personalisering i produktudviklingen, samtidig med at det understøtter bæredygtige møbler og øger kundetilfredshed i møbelbranchen. Ved at udnytte DPP kan møbelproducenter skabe en mere interaktiv og personlig købsoplevelse, som kan styrke deres position på markedet og øge forbrugernes tillid til deres produkter.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In E-commerce, Marketing

Make the Digital Product Passport an asset for your commerce platform

The Digital Product Passport has become one of the most talked-about tools in e-commerce, and for good reason.

Det Digitale Produktpas er blevet et af de mest omtalte redskaber inden for e-handel, og med god grund. Det giver forbrugerne adgang til omfattende produktinformation direkte på deres enheder og kan være afgørende for at skabe tillid og forbedre kundeoplevelsen. Men hvordan kan commerce platforme udnytte det digitale produktpas til at skabe en god forretning?

Let’s explore some strategies.

Integration with existing features:
Commerce platforme bør integrere DPP med deres eksisterende funktioner og værktøjer for at skabe en problemfri oplevelse for både sælgere og købere. Dette kan omfatte integration med produktlister, søgefunktioner, betalingsgateway og ordrehåndteringssystemer.

Offering easy access to product information:
It’s important for commerce platforms to make it easy for sellers to add and manage product information in the Digital Product Passport. This can be achieved by providing a user-friendly interface and tools to import and organize product data from various sources.

Highlighting the value for sellers:
Commerce platforme bør tydeligt kommunikere værdien af DPP for sælgere og hvordan det kan hjælpe dem med at øge salget og tilfredsstille kundernes forventninger. Dette kan omfatte forbedret produktgennemsigtighed, øget tillid til produkterne og muligheden for at differentiere sig fra konkurrenterne.

Training and support:
Commerce platforme bør tilbyde uddannelse og support til sælgere omkring brugen af DPP og hvordan de bedst kan udnytte det til deres fordel. Dette kan omfatte træningsprogrammer, vejledninger og online supportressourcer.

Promoting sustainable shopping:
Commerce platforme bør også aktivt fremme bæredygtig shopping ved at opfordre sælgere til at inkludere bæredygtighedsinformation i DPP og tilbyde filtre og søgefunktioner, der gør det nemt for købere at finde og vælge bæredygtige produkter.

Differentiation and added value:
Endelig kan commerce platforme differentiere sig fra konkurrenterne ved at tilbyde DPP som en unik merværdi for deres sælgere og købere. Dette kan være afgørende for at tiltrække og fastholde både sælgere og købere og skabe en loyal kundebase.

Det Digitale Produktpas har potentiale til at være en game changer for commerce platforme ved at øge produktgennemsigtigheden, skabe tillid og forbedre kundeoplevelsen. Ved at integrere det digitale produktpas på en smart og strategisk måde kan commerce platforme gøre det til en god forretning for både sig selv, deres sælgere og deres købere.