E-commerce Archives - Det Digitale Produktpas

Sofie Andersen In E-commerce, Manufacturing/Production, Teknologi

How the Digital Product Passport Can Benefit You in Product Development

Use data to improve products and satisfy customers

The Digital Product Passport (DPP) is more than a legal requirement—it’s a valuable resource for product developersaiming to create better products and happier customers. DPP enables the collection and structuring of detailed product information, offering insights into how customers interact with products. While DPP does not directly analyze customer behavior, it provides the necessary data to help product developers meet customer needs and improve their overall experience.

The Digital Product Passport gives product developers access to valuable data and insights to create products that meet customer needs and enhance satisfaction.

Understand What Customers Need
En af de største fordele ved DPP er produktudvikleres mulighed for at analysere, hvilke dele af produktinformationen kunderne fokuserer på.

Hvis tekniske specifikationer eller vejledninger ofte bliver besøgt, tyder det på, at det indhold er særligt vigtigt for kunderne. Den viden kan hjælpe produktudviklere med at forstå kundernes anvendelsesmønstre og identificere områder, hvor produktet kan tilpasses eller forbedres. Når produkter opfylder kundernes forventninger, bliver de gladere – og gladere kunder vender oftere tilbage.

Use Feedback to Strengthen Your Products
Kundefeedback er en afgørende kilde til at forstå, hvad der fungerer, og hvad der kan forbedres. Gennem DPP kan produktudviklere få struktureret adgang til feedback og analysere, hvor der er behov for justeringer. Positiv feedback på specifik produktinformation kan vise, hvad der tiltaler kunderne, mens gentagne spørgsmål eller problemer kan indikere, hvor der er brug for mere klarhed eller ændringer i designet.

Reduce the Need for After-Sales Support
Support inquiries also provide unique insights into where product information or the product itself can be improved. If many customers contact support about the same issues, it may indicate areas that need optimization. By leveraging data from DPP, product developers can make changes that reduce the need for after-sales support while ensuring a smoother customer experience.

How Does Technology Play a Role?
Technological solutions such as like PIM systems (Product Information Management) play a central role in collecting, structuring, and analyzing data from DPP. These systems enable product developers to efficiently manage large volumes of data and prioritize efforts where they will have the greatest impact. Technology also ensures that product information is accessible and up-to-date, enhancing the product’s value and the customer experience.

The Digital Product Passport is an invaluable tool for product developers who want to understand customer needs and create products that meet or exceed expectations. By using data from DPP, you can reduce support needs, improve products, and create happier customers who are more likely to return. Start implementing DPP now to prepare your product development for the future.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Teknologi

Is the Digital Product Passport Worth Starting on Already?

Spoiler Alert: The answer is yes!

The Digital Product Passport (DPP) is soon to become a central part of future product responsibility and sustainability requirements. But should your company start preparing now? The answer is a clear yes. By addressing DPP and your digital supply chain today, you can not only meet upcoming requirements but also unlock a range of benefits that enhance your company’s efficiency, transparency, and competitiveness.

The Digital Product Passport isn’t just a regulatory necessity—it’s an opportunity to optimize your supply chain, strengthen your tech architecture, and future-proof your business.

Understand Your Data and Your Suppliers
A successful DPP implementation requires a comprehensive understanding of your digital supply chainStart by asking the critical questions: What data do you already have, and what’s missing? How do you source data from suppliers, and how do you ensure its validity? By analyzing your data needs, you can begin building the infrastructure necessary to collect, share, and verify product information across the entire value chain.

Build a Robust Technological Foundation
DPP demands an IT architecture capable of handling vast amounts of data and distributing it effectively. A PIM-løsning (Product Information Management) være et værdifuldt værktøj. PIM gør det muligt at centralisere og administrere produktdata og understøtter samtidig en composable arkitektur, der gør det lettere at tilpasse systemer og processer til fremtidige krav.

Overvej også integration med digital twinswhich provide a visual and data-driven representation of your products, enabling better recycling and lifecycle management.

Suggested Practical Steps for DPP Implementation:

Analysis: Identify existing data and gaps.
Supplier Engagement: Establish clear points of contact with suppliers and partners like GS1.
Technology: Implement or upgrade IT systems, including PIM and integration solutions.
Strategy: Define a plan for how data is distributed and which processes need to be supported.
Testing: Begin with pilot projects to ensure data and systems perform as intended.

Benefits of Starting Early
Ved at begynde nu kan du undgå stressede implementeringsprocesser og samtidig drage fordel af de mange muligheder DPP byder på. Forbedret datahåndtering kan føre til mere effektive arbejdsgange og styrket samarbejde med leverandører. Desuden kan en tidlig adoption af DPP hjælpe dig med at positionere din virksomhed som en bæredygtig frontløber, hvilket kan tiltrække både kunder og investorer.

The Digital Product Passport is much more than a legal requirement—it’s a chance to future-proof your business. By analyzing your data, optimizing your tech architecture, and collaborating with suppliers, you can not only meet upcoming requirements but also enhance your company’s efficiency and sustainability. Don’t wait for the demands to knock on your door—start today and take the lead in mastering your digital supply chain.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Marketing

Det Digitale Produktpas og fremtidens e-commerce

The future of e-commerce meets the Digital Product Passport

Det Digitale Produktpas (DPP) vil transformere e-commerce ved at introducere nye standarder for gennemsigtighed og bæredygtighed. Med krav om detaljeret produktdata og sporbarhed åbnes der op for nye muligheder og udfordringer. Derfor skal e-handelsvirksomheder skal forberede sig på en fremtid, hvor ansvarlighed og transparens bliver afgørende konkurrenceparametre.

The Digital Product Passport is poised to change the rules of the game in e-commerce. From increased transparency to new data management demands, DPP will revolutionize how we shop online.

Transparency as a core value
With DPP, product data becomes a key asset in e-commerce. Consumers will be able to scan a QR-code eller bruge en digital platform for at få indsigt i et produkts oprindelse, produktionsmetoder og genanvendelsesmuligheder. Det skaber en hidtil helt uset gennemsigtighed, som kan opbygge tillid mellem forbrugere og virksomheder. For e-handelsplatforme betyder det, at man skal kunne integrere de data direkte i produktbeskrivelser og præsentere dem på en brugervenlig måde. De virksomheder, der kan imødekomme forbrugernes krav om information, vil stå stærkest i konkurrencen.

New Demands on Data Management and Technology
DPP requires e-commerce businesses to manage vast amounts of product data efficiently and securely. This necessitates integrating systems like PIM (Product Information Management) and advanced data management solutions. Additionally, businesses must collect and verify data from their supply chains. Den store og nødvendige digitale transformation vil kræve investeringer, men også åbne dørene for nye technological solutionsthat can optimize logistics, marketing, and customer experience.

A Challenge to Greenwashing
DPP will make it harder for businesses to hide behind vague sustainability claims. The detailed product data requirements mean all claims must be substantiated. For e-commerce companies, this presents both a challenge and an opportunity. Businesses that can prove their sustainability efforts will gain a competitive edge, while those that fail to meet the standards risk losing consumer trust.

Potential for New Business Models
DPP could drive innovation in e-commerce by enabling new business models based on the circular economy. For instance, platforms could leverage product data to offer services such as repair, recycling, or leasing. This not only creates new revenue streams but also strengthens a company's sustainability profile and attracts environmentally conscious consumers.

The Digital Product Passport will revolutionize e-commerce by introducing transparency, accountability, and new technological opportunities. While implementing DPP requires significant effort, it can prepare e-commerce businesses for a future where sustainability and transparency are unavoidable competitive factors.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Marketing

Sådan vil det Digitale Produktpas ændre fremtiden for e-commerce

En ny æra for e-commerce med det Digitale Produktpas (DPP)

DPP repræsenterer en milepæl inden for e-commerce. Som en del af EU’s grønne omstilling bringer DPP gennemsigtighed, cirkulær økonomi og bæredygtighed i fokus. Men hvad betyder det for fremtiden for digitale handelsplatforme?

E-commerce: Gennemsigtighed, digitalisering og bæredygtighed går hånd i hånd, og virksomheder skal tilpasse sig for at møde fremtidens krav og muligheder.

Sådan vil det Digitale Produktpas ændre fremtiden for e-commerce

Hos Kruso har vi arbejdet med en bred vifte af e-commerce løsninger for virksomheder internationalt. Med den forestående indførelse af det Digitale Produktpas kan vi se frem mod et paradigmeskifte i, hvordan e-commerce bliver drevet og oplevet. Det Digitale Produktpas, som en del af EU’s grønne omstilling, bliver ikke kun en teknisk og gennemsigtighedsforpligtelse, men også en strategisk fordel for virksomheder, hvis fordelene ved det Digitale Produktpas gribes.

Hvad er Det Digitale Produktpas?

Det Digitale Produktpas er en EU-regulering, der kræver, at alle fysiske produkter på markedet skal have en unik digital identitet. Denne identitet vil inkludere oplysninger om produktets materialer, produktion, bæredygtighedsprofil og reparationsmuligheder. Formålet er at skabe gennemsigtighed og fremme cirkulær økonomi ved at gøre det lettere for både virksomheder og forbrugere at træffe bæredygtige valg, på baggrund af fuld transparens.

Helt konkret vil passet sandsynligvis blive implementeret via QR codes, som giver adgang til den nødvendige data. Ikke alt er fastlagt endnu, men dataene vil blandt andet omfatte produktets grundlæggende oplysninger, materialer, komponenter, produktets miljøpåvirkning og cirkulære egenskaber såsom reparationsmuligheder, genanvendelighed og holdbarhed. Derudover vil det inkludere information om forsyningskæden, sporbarhed og sociale forhold i produktionen. Disse data skal sikre gennemsigtighed og støtte virksomheder og forbrugere i at træffe bæredygtige valg.

Lyder det omfattende? Så overvej, at det ikke blot en udfording, men en strategisk mulighed for e-commerce.

Øget krav til digitalisering og gennemsigtighed

Indførelsen af det Digitale Produktpas vil kræve investeringer i digitale systemer som PIM (Product Information Management) og DAM (Digital Asset Management), hvis det ikke allerede er implementeret. Disse systemer kan håndtere og præsentere de mange nye produktdata, og bliver essentielle for at sikre konsistens og overholdelse af de kommende lovkrav.

Hvordan vil det ændre e-commerce?

E-commerce virksomheder vil være nødt til at opgradere deres teknologiske infrastruktur for at kunne håndtere de nye krav. Dette inkluderer investeringer i integrationer, dataanalyse og visualisering af produktinformation. Disse investeringer giver dog også virksomheder en række fordele. Opgraderede systemer effektiviserer processer og gør det nemmere at håndtere store mængder produktdata på tværs af platforme, hvilket reducerer manuelle fejl og sparer tid. Derudover muliggør de avancerede dataanalyseteknologier en dybere indsigt i kundeadfærd og produktpræferencer, hvilket kan hjælpe med at tilpasse både markedsføring og produktudbud mere præcist. Visualisering af produktinformation kan desuden styrke kommunikationen af bæredygtighedsdata, hvilket forbedrer virksomhedens brand og tilliden blandt kunderne. Samlet set bliver teknologiske opgraderinger ikke kun en nødvendighed, men også en mulighed for at opnå konkurrencefordele og styrke virksomhedens position på markedet.

1. Forbedret brugeroplevelse
Det Digitale Produktpas vil skabe en mere informativ og personaliseret købsoplevelse. Kunder vil kunne vælge produkter baseret på kriterier som bæredygtighed og reparationsvenlighed, hvilket øger kundetilfredsheden og potentielt reducerer antallet af returneringer.

2. Bæredygtighed som konkurrenceparameter
Virksomheder, der kan demonstrere bæredygtighed gennem produktpasset, vil stå stærkere på et marked, der i højere grad efterspørger bæredygtige produkter. Passet vil også gøre det muligt at markedsføre produkter med konkrete data og visualiseringer, der taler direkte til forbrugerens værdier.

3. Datadrevet indsigt
Den data, som produktpasset genererer, kan bruges strategisk til at optimere produktion, forsyningskæder og markedsføring. For eksempel kan virksomheder analysere, hvilke bæredygtighedsfaktorer kunder prioriterer, og tilpasse deres produktportefølje derefter.

Klar til fremtiden?

Det Digitale Produktpas er ikke blot en regulering, men en mulighed for at gentænke e-commerce redskaberne. Virksomheder, der tidligt investerer i de rette teknologier og tilpasser deres strategier, vil have en konkurrencemæssig fordel og være velforberedte, når det Digitale Produktpas er fuldt udrullet i 2030.

Virksomheder, der investerer tidligt i de rette teknologier, vil ikke blot sikre compliance, men også styrke deres position i et bæredygtigt og gennemsigtigt marked.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce

DPP and Compliance: What You Need to Know

Understanding DPP and Compliance

The Digital Product Passport (DPP) introduces new requirements to ensure transparency and traceability across the value chain. Compliance plays a critical role in this process by guaranteeing that businesses adhere to essential regulations. This article explores the concept of compliance, its support for DPP, and how companies can prepare for these upcoming changes.

Compliance is the foundation for meeting the requirements of the Digital Product Passport. But what does it entail, and how can businesses ensure they align with the new regulations?

What Is Compliance?

Compliance involves ensuring that companies adhere to applicable laws, standards, and regulations relevant to their operations. It requires a structured approach to meet both national and international requirements. Regarding DPP, compliance necessitates documenting everything from production and materials to distribution and recycling. This demands precise processes and reliable data that can be verified by authorities and business partners alike.

Why Is Compliance Important for DPP?

DPP aims to promote transparency and sustainability. To meet its requirements, companies must collect, structure, and share data detailing a product's entire lifecycle. This includes aspects like the origin of materials, manufacturing processes, transport, and recycling. Compliance ensures that this information is not only accessible but also accurate and dependable. Without a clear compliance strategy, businesses risk fines, eroded trust, and challenges in bringing their products to market.

Compliance as a Structural Process

Compliance is about more than meeting standards—it's about fostering an internal culture that integrates adherence into everyday business operations. Leadership plays a vital role in implementing clear policies and procedures that address DPP requirements. This includes regular employee training, updating internal guidelines, and continuously evaluating how the company handles its compliance obligations.

Integrating compliance as a core process means involving the entire organization. From procurement to production and sales, every department must recognize its role in maintaining compliance. A robust internal structure reduces the risk of errors and creates a cohesive, transparent approach to DPP.

How Can Businesses Prepare?

To prepare for DPP, businesses should start by reviewing their current systems and processes to identify areas needing improvement. The next step is developing a compliance plan that outlines responsibilities, timelines, and goals for implementation. Finally, companies must ensure that all employees and relevant partners are informed about the new requirements and trained to comply with them.

Compliance is a critical component of fulfilling the requirements for the Digital Product Passport. By establishing strong internal structures and clear processes, businesses can ensure they meet EU regulations. This not only aids in building a more transparent and accountable value chain but also aligns all stakeholders toward shared sustainability goals.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In E-commerce, Teknologi

How PIM helps your business prepare for DPP

PIM: Your key to efficient data management and preparation for DPP

Product Information Management (PIM) is an essential technology for companies preparing for the Digital Product Passport (DPP). While DPP is already a reality for some sectors, others still have some time to get ready before its full rollout, expected to be completed in 2030. Early implementation of PIM can simplify the transition and ensure a smoother and more effective process when the requirements come into effect.

Efficient Data Management with PIM: Ready for DPP and the Future

What is PIM, and why is it crucial for DPP?
PIM – eller Product Information Management er en teknologi, der centraliserer og strukturerer produktdata, så de bliver let tilgængelige og præcise. Dette er afgørende for DPP, som kræver detaljeret dokumentation om alt fra materialernes oprindelse til produkternes genanvendelighed og miljøpåvirkning.

For industries like electronics. and batteries, where DPP compliance is imminent, PIM is critical to meeting the requirements. For other sectors, such as textiles and furnitureswhere DPP is being introduced gradually, there is still time to prepare. Starting early with a PIM system ensures a smoother transition and avoids last-minute costs and complications.

How does PIM streamline data management?
PIM centralizes all product information in one place, ensuring consistency across systems and channels. This includes data on materials, manufacturing methods, certifications, and sustainability aspects.

By integrating PIM with other systems like ERP (Enterprise Resource Planning) and e-commerce platforms, companies can update data in real time. This capability allows for quick adjustments to regulatory changes and prevents errors in product data that could result in compliance issues.

The benefits of starting early
Although some companies have time before DPP becomes mandatory for their sector, starting now has clear advantages. PIM helps identify data gaps and optimize information flow within the organization. Early preparation avoids costly and stressful last-minute implementations when DPP requirements come into force.

Early implementation also allows companies to build expertise and strengthen collaboration with suppliers, who must also provide the necessary data. This means that when DPP is fully rolled out, your business will already be ahead of the curve.

How does PIM help with compliance and sustainability?
EU's focus on sustainability and the circular economy imposes strict requirements for supply chain transparency. PIM systems can document and share data on the environmental impact and lifecycle of products.

Using PIM, companies can easily generate the reports and certifications needed to meet DPP standards. This not only ensures compliance but also provides a valuable platform for communicating responsibility and sustainability to customers and partners.

Innovation and future-proofing with PIM
Beyond facilitating the transition to DPP, PIM can also drive innovation. With full control over product data, companies can identify opportunities to improve design and materials, making them more sustainable and durable.

At the same time, PIM enables quick responses to changes in regulations and market demands, ensuring the flexibility increasingly necessary in a globalized and regulated world.

Selvom nogle brancher stadig har lidt tid, inden det Digitale Produktpas bliver obligatorisk, er der klare fordele ved at starte tidligt med PIM. PIM-systemer sikrer en effektiv og præcis håndtering af produktdata, der letter overgangen til DPP og skaber en stærk platform for fremtidig vækst. Ved at investere i PIM nu kan din virksomhed være klar til at navigere i kravene til transparens og bæredygtighed og samtidig styrke sin position på markedet.

Would you like to know more about the Digital Product Passport or need assistance?

Sofie Andersen In Sustainability, E-commerce

Understanding ESG, CSRD, ESR, CSR and the Digital Produc Passport: How do they connect?

With terms like ESG, CSRD, ESR, DPP, and CSR, the sustainability landscape can be confusing. What do they mean, and how do they connect?

This article unpacks each term, exploring how they relate to the Digital Product Passport (DPP) and whether they are regulated or voluntary. We also explore how DPP can incorporate these concepts, creating transparency and promoting sustainability across the product lifecycle.

Sustainability terms and the Digital Product Passport

ESG: Environmental, Social and Governance

ESG represents Environmental, Social, and Governance factors, covering a company’s commitments to environmental responsibility, social considerations, and governance practices. ESG is not legally mandated but is widely reported by companies seeking sustainable investments and trust from consumers and investors. ESG can be integrated into the DPP to ensure transparency and support responsible supply chains through detailed product information on environmental and social practices.

CSRD: Corporate Sustainability Reporting Directive

The CSRD (Corporate Sustainability Reporting Directive) is an EU regulation effective for many companies from 2024, requiring detailed sustainability and ESG reporting to ensure transparency and standardization. Unlike ESG, CSRD is mandatory for larger EU-based companies and those with significant EU presence. DPP can incorporate CSRD data, providing documentation on product sustainability to meet EU requirements for traceability and transparency.

ESR: Environmental and Social Responsibility

Environmental and Social Responsibility (ESR) emphasizes companies’ obligations to consider environmental and social impacts. ESR overlaps with ESG and CSR but is often applied in industries directly impacting the environment, such as manufacturing and transport. ESR is typically voluntary but may be regulated in certain sectors. By incorporating ESR data, DPP can display responsible practices throughout the product lifecycle, covering production, usage, and recycling.

CSR: Corporate Social Responsibility

Corporate Social Responsibility (CSR) refers to a company’s voluntary commitment to social responsibility. Often exceeding regulatory requirements, CSR initiatives highlight a company’s dedication to sustainable and socially beneficial practices. Though voluntary, companies can document CSR efforts within DPP to showcase their commitment to responsible production, providing a platform for CSR communication and boosting consumer awareness.

DPP: The Digital Product Passport

The Digital Product Passport (DPP) is an EU-driven digital solution to increase transparency by consolidating data on product origin, materials, and environmental impact. DPP is partially mandated in Europe and will soon be required in sectors like electronics, batteries, and textiles. DPP can integrate elements from ESG, CSRD, and ESR to provide holistic product information that fosters sustainability and responsible consumption.

Each of these concepts—ESG, CSRD, ESR, DPP, and CSR—contributes to sustainability and transparency in unique ways. While some are regulatory and others voluntary, all can be integrated into DPP. As a consolidated platform, DPP allows companies and consumers to access detailed sustainability and responsibility data, making it a vital tool for promoting transparency and accountability across the product lifecycle.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In Sustainability, E-commerce, Marketing

How the Digital Product Passport affects green communication

Strengthen your company's sustainability communication

Sustainability has become an important theme in consumer behavior and corporate practices. Consumers demand greater transparency and accountability from companies, especially regarding the environmental and societal impacts of products. In this context, the Digital Product Passport can be a powerful tool to enhance sustainability communication.

Let's explore how this innovative tool will affect the way companies communicate their sustainability initiatives:

Transparency and trust:
DPP giver virksomheder mulighed for at dele omfattende produktinformation direkte med forbrugerne. Dette inkluderer oplysninger om materialer, produktionsprocesser, bæredygtighedspraksis og miljøpåvirkning. Ved at være transparente omkring disse faktorer kan virksomhederne opbygge tillid og troværdighed blandt deres kunder.

Documentation of sustainability initiatives:
Med DPP kan virksomheder dokumentere deres bæredygtighedsinitiativer og bestræbelser på at reducere deres miljømæssige fodaftryk. Dette kan omfatte oplysninger om genbrugte materialer, energieffektivitet, CO2-udledning og sociale ansvarlighedsprogrammer. Ved at vise disse initiativer direkte på produktniveau kan virksomhederne demonstrere deres engagement i bæredygtighed.

Educating consumers:
DPP giver virksomheder mulighed for at uddanne forbrugerne omkring bæredygtighedsspørgsmål og den påvirkning, deres produkter har på miljøet og samfundet. Dette kan hjælpe forbrugerne med at træffe mere informerede og ansvarlige købsbeslutninger og fremme en bæredygtig livsstil.

Highlighting sustainable features:
Virksomheder kan bruge DPP til at fremhæve de bæredygtige egenskaber ved deres produkter og differentiere sig fra konkurrenterne. Dette kan omfatte oplysninger om økologiske materialer, certificeringer, grønne produktionsmetoder og genanvendelsesmuligheder. Ved at markedsføre disse egenskaber aktivt kan virksomheder tiltrække og fastholde kunder, der værdsætter bæredygtighed.

Creating added value for customers:
Endelig kan DPP skabe merværdi for kunderne ved at give dem adgang til nyttige oplysninger og ressourcer omkring bæredygtighed. Dette kan omfatte tips til at reducere miljøpåvirkningen, vejledninger til genbrug og genanvendelse, og information om virksomhedens sociale ansvarlighedsprogrammer. Ved at tilbyde denne merværdi kan virksomhederne styrke deres forhold til kunderne og opbygge en loyale kundebase.

Det Digitale Produktpas vil have en betydelig indvirkning på bæredygtighedskommunikationen ved at fremme gennemsigtighed, dokumentere bæredygtighedsinitiativer, uddanne forbrugerne, fremhæve bæredygtige egenskaber og skabe merværdi for kunderne. Ved at omfavne dette innovative værktøj kan virksomheder styrke deres bæredygtighedsprofil, opbygge tillid blandt deres kunder og bidrage til en mere bæredygtig fremtid.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In E-commerce, Manufacturing/Production, Marketing

Kommer det Digitale Produktpas (DPP) til at forandre marketing?

The marketing department as a key player

DPP er blevet et af de mest omtalte redskaber inden for e-handel, og med god grund. Det giver forbrugerne adgang til omfattende produktinformation direkte på deres enheder og kan være afgørende for at skabe tillid og forbedre kundeoplevelsen. Men hvordan kan commerce platforme udnytte DPP til at skabe en god forretning?

Let’s explore some strategies.

Better product storytelling and branding:
DPP giver marketingafdelingen mulighed for at fortælle mere detaljerede og engagerende historier om virksomhedens produkter og brand. Ved at inkludere omfattende produktinformation, historier om produktionsprocessen og bæredygtighedsoplysninger kan marketingafdelingen skabe en stærkere forbindelse mellem forbrugerne og brandet.

Tailored marketing:
Med adgang til detaljerede oplysninger om forbrugernes præferencer og adfærd gennem DPP kan marketingafdelingen skabe skræddersyet markedsføring, der appellerer direkte til målgruppens interesser og behov. Dette vil føre til mere effektive markedsføringskampagner og højere konverteringsrater.

Strengthening trust and credibility:
Ved at inkludere pålidelige og troværdige oplysninger i DPP kan marketingafdelingen styrke tilliden til virksomhedens produkter og brand. Dette vil føre til øget kundeloyalitet og positive anbefalinger fra tilfredse kunder.

Optimizing the customer experience:
DPP giver marketingafdelingen mulighed for at optimere kundeoplevelsen ved at tilbyde omfattende produktinformation direkte til forbrugerne. Dette vil gøre det lettere for kunderne at træffe informerede købsbeslutninger og føre til en mere tilfredsstillende shoppingoplevelse.

Improved measurement and analysis
Med DPP kan marketingafdelingen få adgang til omfattende data om produktinteraktioner og kundeengagement. Dette vil gøre det muligt for dem at måle effektiviteten af deres markedsføringsindsats og foretage løbende optimeringer baseret på faktiske resultater.

Promoting sustainable marketing:
DPP kan også hjælpe marketingafdelingen med at fremme bæredygtig marketing ved at inkludere bæredygtighedsoplysninger og historier i deres kampagner. Dette vil appellere til en voksende gruppe af bevidste forbrugere og styrke virksomhedens omdømme som en ansvarlig aktør.

DPP vil forandre marketingafdelingens arbejde ved at styrke produktfortællinger, skabe skræddersyet markedsføring, styrke tillid og troværdighed, optimere kundeoplevelsen, muliggøre bedre måling og analyse og fremme bæredygtig marketing.

Would you like to know more about the Digital Product Passport or need assistance?

WPUser@kruso.dk In E-commerce, Marketing

Make the Digital Product Passport an asset for your commerce platform

The Digital Product Passport has become one of the most talked-about tools in e-commerce, and for good reason.

Det Digitale Produktpas er blevet et af de mest omtalte redskaber inden for e-handel, og med god grund. Det giver forbrugerne adgang til omfattende produktinformation direkte på deres enheder og kan være afgørende for at skabe tillid og forbedre kundeoplevelsen. Men hvordan kan commerce platforme udnytte det digitale produktpas til at skabe en god forretning?

Let’s explore some strategies.

Integration with existing features:
Commerce platforme bør integrere DPP med deres eksisterende funktioner og værktøjer for at skabe en problemfri oplevelse for både sælgere og købere. Dette kan omfatte integration med produktlister, søgefunktioner, betalingsgateway og ordrehåndteringssystemer.

Offering easy access to product information:
It’s important for commerce platforms to make it easy for sellers to add and manage product information in the Digital Product Passport. This can be achieved by providing a user-friendly interface and tools to import and organize product data from various sources.

Highlighting the value for sellers:
Commerce platforme bør tydeligt kommunikere værdien af DPP for sælgere og hvordan det kan hjælpe dem med at øge salget og tilfredsstille kundernes forventninger. Dette kan omfatte forbedret produktgennemsigtighed, øget tillid til produkterne og muligheden for at differentiere sig fra konkurrenterne.

Training and support:
Commerce platforme bør tilbyde uddannelse og support til sælgere omkring brugen af DPP og hvordan de bedst kan udnytte det til deres fordel. Dette kan omfatte træningsprogrammer, vejledninger og online supportressourcer.

Promoting sustainable shopping:
Commerce platforme bør også aktivt fremme bæredygtig shopping ved at opfordre sælgere til at inkludere bæredygtighedsinformation i DPP og tilbyde filtre og søgefunktioner, der gør det nemt for købere at finde og vælge bæredygtige produkter.

Differentiation and added value:
Endelig kan commerce platforme differentiere sig fra konkurrenterne ved at tilbyde DPP som en unik merværdi for deres sælgere og købere. Dette kan være afgørende for at tiltrække og fastholde både sælgere og købere og skabe en loyal kundebase.

Det Digitale Produktpas har potentiale til at være en game changer for commerce platforme ved at øge produktgennemsigtigheden, skabe tillid og forbedre kundeoplevelsen. Ved at integrere det digitale produktpas på en smart og strategisk måde kan commerce platforme gøre det til en god forretning for både sig selv, deres sælgere og deres købere.